{"id":4573,"date":"2022-12-22T11:28:06","date_gmt":"2022-12-22T10:28:06","guid":{"rendered":"https:\/\/exporteers.com\/listing-slotting-fee\/"},"modified":"2025-10-24T15:41:50","modified_gmt":"2025-10-24T13:41:50","slug":"listing-slotting-fee","status":"publish","type":"post","link":"https:\/\/exporteers.com\/fr\/listing-slotting-fee\/","title":{"rendered":"Droits de cr\u00e9neau et droits de r\u00e9f\u00e9rencement dans les supermarch\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4573\" class=\"elementor elementor-4573 elementor-3703\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b18c889 e-grid e-con-boxed e-con e-parent\" data-id=\"b18c889\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ead811 e-con-full e-flex e-con e-child\" data-id=\"6ead811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a75a7 elementor-widget elementor-widget-heading\" data-id=\"90a75a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Droits de cr\u00e9neau et droits de r\u00e9f\u00e9rencement dans les supermarch\u00e9s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311006a elementor-widget elementor-widget-text-editor\" data-id=\"311006a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous voulons tous que nos produits soient bien en vue dans les rayons d&rsquo;un supermarch\u00e9, d&rsquo;une sup\u00e9rette, d&rsquo;une pharmacie ou d&rsquo;un grand magasin. Cela stimulera vos ventes et donnera \u00e0 votre produit le statut qu&rsquo;il m\u00e9rite. <\/p><p>Cependant, pour y acc\u00e9der, vous devrez payer, et plus la position est bonne, plus les frais sont \u00e9lev\u00e9s. Cet article expose le principe et donne quelques indications sur les frais. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ae932 e-con-full e-flex e-con e-child\" data-id=\"22ae932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f45dad3 elementor-widget elementor-widget-image\" data-id=\"f45dad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg\" class=\"attachment-large size-large wp-image-9465\" alt=\"Rayon fruits des supermarch\u00e9s\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg 1024w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-300x150.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-768x384.jpg 768w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c27c5c e-grid e-con-boxed e-con e-parent\" data-id=\"6c27c5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df4f003 e-con-full e-flex e-con e-child\" data-id=\"df4f003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765e9fe elementor-widget elementor-widget-heading\" data-id=\"765e9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition d'une liste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ef0d2 elementor-widget elementor-widget-text-editor\" data-id=\"13ef0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un <strong>r\u00e9f\u00e9rencement<\/strong> est l&rsquo;introduction d&rsquo;un produit ou d&rsquo;une gamme de produits dans l&rsquo;offre de d\u00e9tail d&rsquo;une entreprise de vente au d\u00e9tail ou de services alimentaires dans un canal de vente au d\u00e9tail sp\u00e9cifique (hors ligne ou en ligne), un territoire ou un magasin d\u00e9termin\u00e9 par un repr\u00e9sentant du commerce de d\u00e9tail (responsable de cat\u00e9gorie, responsable du commerce de d\u00e9tail, responsable de magasin, acheteur) apr\u00e8s avoir re\u00e7u toutes les informations et \u00e9valu\u00e9 en profondeur le potentiel de profit et de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b400960 e-con-full e-flex e-con e-child\" data-id=\"b400960\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a4979 elementor-widget elementor-widget-heading\" data-id=\"34a4979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'une redevance de cr\u00e9neaux horaires ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5684e66 elementor-widget elementor-widget-text-editor\" data-id=\"5684e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un <strong>droit d&#8217;emplacement<\/strong> est la somme d&rsquo;argent\/droit exig\u00e9e par le d\u00e9taillant, une fois qu&rsquo;il a trouv\u00e9 un potentiel pour votre produit, pour couvrir certains co\u00fbts directs (par exemple, l&rsquo;ouverture d&rsquo;un code fournisseur, la v\u00e9rification des normes de qualit\u00e9, l&rsquo;inscription dans le syst\u00e8me informatique, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bf6d60 e-grid e-con-boxed e-con e-parent\" data-id=\"6bf6d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-002587c e-con-full e-flex e-con e-child\" data-id=\"002587c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7298c23 elementor-widget elementor-widget-heading\" data-id=\"7298c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frais de r\u00e9servation, frais d'inscription, indemnit\u00e9s de r\u00e9servation, paiement au s\u00e9jour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefbf17 elementor-widget elementor-widget-text-editor\" data-id=\"cefbf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tous ces noms d\u00e9signent le fait que le supermarch\u00e9 ou un autre point de vente au d\u00e9tail souhaite optimiser son espace d&rsquo;\u00e9talage. Les mesures sp\u00e9cifiques peuvent varier, mais le principe reste le m\u00eame : il s&rsquo;agit d&rsquo;un moyen de partager le risque\/la possibilit\u00e9 d&rsquo;\u00e9chec\/de r\u00e9ussite d&rsquo;un r\u00e9f\u00e9rencement entre le fabricant et le d\u00e9taillant. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03baab e-con-full e-flex e-con e-child\" data-id=\"e03baab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a21e01 e-con-full e-flex e-con e-child\" data-id=\"1a21e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240c43b elementor-widget elementor-widget-heading\" data-id=\"240c43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliser notre expertise pour convaincre les distributeurs et les d\u00e9taillants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2884122 e-grid e-con-boxed e-con e-child\" data-id=\"2884122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5d66bf e-con-full e-flex e-con e-child\" data-id=\"f5d66bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef345a6 elementor-widget elementor-widget-text-editor\" data-id=\"ef345a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/exporteers.com\/alfred-griffioen\/\">Alfred Griffioen<\/a>, sp\u00e9cialiste du marketing international et des partenariats, peut vous aider \u00e0 r\u00e9diger un argumentaire qui convaincra vos partenaires de distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14f71b elementor-widget elementor-widget-button\" data-id=\"c14f71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/reserver-une-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifiez une consultation de 90 minutes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b307653 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b307653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg\" class=\"attachment-large size-large wp-image-2630\" alt=\"Alfred Griffioen\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg 500w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-300x300.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-023de42 e-grid e-con-boxed e-con e-parent\" data-id=\"023de42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23ed3f0 e-con-full e-flex e-con e-child\" data-id=\"23ed3f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad17e3 elementor-widget elementor-widget-heading\" data-id=\"6ad17e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le point de vue d'un responsable de cat\u00e9gorie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ea519 elementor-widget elementor-widget-text-editor\" data-id=\"80ea519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un responsable de cat\u00e9gorie d&rsquo;une cha\u00eene de magasins a :<\/p><ul><li>Une opportunit\u00e9 potentielle de s\u00e9lectionner des produits pour les cat\u00e9gories attribu\u00e9es parmi environ 500.000 UGS<\/li><li>Il\/elle doit s\u00e9lectionner des produits pour un magasin qui ne peut conserver que 1 000\/3 000 UGS en rayon pour les cat\u00e9gories qui lui ont \u00e9t\u00e9 attribu\u00e9es (4 000 petites &#8211; 10 000 moyennes &#8211; 40 000 grandes).<\/li><li>Un consommateur ach\u00e8te en moyenne 400 r\u00e9f\u00e9rences par an.<\/li><li>Lors d&rsquo;un seul achat, un panier est compos\u00e9 de 30 \u00e0 60 r\u00e9f\u00e9rences.<\/li><\/ul><p>Et un responsable de cat\u00e9gorie sait que <b>seulement<\/b><b> 1 % des nouveaux <\/b><b>produits<\/b> lanc\u00e9s sur le march\u00e9 survivent plus d&rsquo;un an&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ce0a1 elementor-widget elementor-widget-heading\" data-id=\"89ce0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inscrire un produit sur la liste, c'est en retirer un autre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9d368 elementor-widget elementor-widget-text-editor\" data-id=\"bd9d368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;espace dans un magasin de d\u00e9tail est limit\u00e9. Et il est d\u00e9j\u00e0 enti\u00e8rement optimis\u00e9. Cela signifie que si vous voulez que votre produit figure sur les \u00e9tag\u00e8res, le gestionnaire de cat\u00e9gorie doit en supprimer un autre pour faire de la place. Il doit donc d\u00e9cevoir un autre fabricant qui a d\u00e9j\u00e0 pay\u00e9 des frais de r\u00e9f\u00e9rencement, mais dont les produits ne se vendent pas suffisamment. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7796dc e-con-full e-flex e-con e-child\" data-id=\"c7796dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ba5ac elementor-widget elementor-widget-heading\" data-id=\"18ba5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples de hauteurs de droits de cr\u00e9neaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8595903 elementor-widget elementor-widget-text-editor\" data-id=\"8595903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n&rsquo;y a pratiquement pas de chiffres publics disponibles sur les redevances de slotting, mais ils peuvent \u00eatre trouv\u00e9s sur Internet :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ac3d7 elementor-widget elementor-widget-text-editor\" data-id=\"98ac3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les frais de slotting s&rsquo;\u00e9l\u00e8vent en moyenne \u00e0 1 500 euros par UGS et par magasin.  <a style=\"font-size: 8px;\" href=\"https:\/\/traxretail.com\/nl\/blog\/snelle-gids-schapruimte-kosten\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a24531 elementor-widget elementor-widget-text-editor\" data-id=\"0a24531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En g\u00e9n\u00e9ral, les frais de mise en place d&rsquo;un nouveau produit se situent entre 250 et 1 000 dollars par article et par magasin.  <a style=\"font-size: 8px;\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/education\/2022\/slotting-fees-and-slotting-allowances\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262984b elementor-widget elementor-widget-text-editor\" data-id=\"262984b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les produits b\u00e9n\u00e9ficiant d&rsquo;une marge de man\u0153uvre, le montant moyen de cette marge (par article, par d\u00e9taillant, par zone m\u00e9tropolitaine) pour les cinq cat\u00e9gories combin\u00e9es variait de 2 313 \u00e0 21 768 dollars, en fonction du d\u00e9taillant et de la zone m\u00e9tropolitaine.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01838e elementor-widget elementor-widget-text-editor\" data-id=\"e01838e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les documents d&rsquo;un d\u00e9taillant indiquent divers prix allant de 500 dollars pour les articles DSD \u00e0 10 000 dollars pour les autres cat\u00e9gories, avec des frais de mise en place d&#8217;emplacements d&rsquo;environ 6 500 dollars pour les articles congel\u00e9s et r\u00e9frig\u00e9r\u00e9s.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd7c91 elementor-widget elementor-widget-text-editor\" data-id=\"cdd7c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les frais de slotting de ce d\u00e9taillant allaient de 50 dollars pour certains produits de boulangerie frais \u00e0 10 000 dollars par article pour le rayon \u00e9picerie d&rsquo;une division particuli\u00e8re.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2806380 e-grid e-con-boxed e-con e-parent\" data-id=\"2806380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b385d5 e-con-full e-flex e-con e-child\" data-id=\"8b385d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f77d37 elementor-widget elementor-widget-heading\" data-id=\"1f77d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cas concret : Seriez-vous pr\u00eat \u00e0 payer 10 000 euros pour \nque votre produit soit pr\u00e9sent dans les rayons \nde 50 supermarch\u00e9s \u00e0 l'\u00e9tranger\nau cours du prochain semestre ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a0c47 elementor-widget elementor-widget-text-editor\" data-id=\"a9a0c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Telle est la r\u00e9alit\u00e9 pour les biens de consommation courante. Pourquoi ? Suivons le calcul d&rsquo;un responsable des achats d&rsquo;un supermarch\u00e9.  <\/p><p>Il examine le produit le moins bien vendu de sa cat\u00e9gorie. Ce produit se vend trois fois par jour dans un magasin avec une marge de 40 cents. <\/p><p><b>Calculons :<\/b><\/p><ul><li>3 fois<\/li><li>40 centimes<\/li><li>fois 50 supermarch\u00e9s<\/li><li>fois 180 jours<\/li><\/ul><p>= 10.800 euros (que ce produit rapporte)<\/p><p>C&rsquo;est le risque que prend le responsable des achats si votre produit ne se vend pas du tout. Sans parler des tracas li\u00e9s \u00e0 l&rsquo;introduction de votre produit et \u00e0 la d\u00e9ception de quelqu&rsquo;un d&rsquo;autre. De ce point de vue, les 10 000 euros que vous devez payer, soit seulement 200 euros par supermarch\u00e9, sont plut\u00f4t r\u00e9alistes.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7586638 e-con-full e-flex e-con e-child\" data-id=\"7586638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5060f elementor-widget elementor-widget-heading\" data-id=\"8f5060f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que pouvez-vous donc faire en tant que propri\u00e9taire de marque ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6141bcd elementor-widget elementor-widget-text-editor\" data-id=\"6141bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1<b>. faire une \u00e9tude de march\u00e9<\/b><\/p><p>Sachez qui sont les autres acteurs du march\u00e9, quels sont leurs prix et leur positionnement. Quel concurrent allez-vous remplacer ? <\/p><p>2<b>. pr\u00e9senter vos donn\u00e9es<\/b><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Le plus convaincant est de montrer les ventes de vos produits dans d&rsquo;autres pays.<\/span><\/p><p>3<b>. s&rsquo;adresser aux bonnes personnes<\/b><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Utilisez autant que possible les contacts existants qui connaissent les bons directeurs des achats.<\/span><\/p><p>4<b>. conclure la bonne affaire<\/b><\/p><p>N\u00e9gociez la publicit\u00e9, l&rsquo;\u00e9chantillonnage et d&rsquo;autres solutions cr\u00e9atives qui renforcent votre marque au lieu de vous contenter des frais d&rsquo;inscription.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0dff53 e-flex e-con-boxed e-con e-parent\" data-id=\"c0dff53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f905275 elementor-widget elementor-widget-html\" data-id=\"f905275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"45072\" class=\"elementor elementor-45072 elementor-45047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-dd92cd1 e-con-full e-flex e-con e-child\" data-id=\"dd92cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6baadb elementor-widget elementor-widget-heading\" data-id=\"f6baadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lisez d'autres de nos articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc0286 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"1fc0286\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-4 grid-col-tablet-4 grid-col-mobile-1 jet-listing-grid--821\" data-queried-id=\"4573|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:821,&quot;posts_num&quot;:8,&quot;columns&quot;:4,&quot;columns_tablet&quot;:4,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;Aucun article n&#039;a \\u00e9t\\u00e9 trouv\\u00e9...&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"3\" data-listing-source=\"posts\" data-listing-id=\"821\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-31713\" data-post-id=\"31713\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/taux-de-commission-pour-les-agents-de-vente-internationaux\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Introduction-1024x512.jpg);\" role=\"img\" aria-label=\"Commission d&#039;agent\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tTaux de commission des agents d&rsquo;exportation, frais d&rsquo;agence de vente internationale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-31798\" data-post-id=\"31798\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/comment-convaincre-un-distributeur-une-boutique-en-ligne-ou-un-detaillant-potentiel-de-travailler-avec-vous\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/shutterstock_191491328-1024x683.jpg);\" role=\"img\" aria-label=\"Convaincre un distributeur, un supermarch\u00e9 ou un autre d\u00e9taillant\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tConvaincre un distributeur, une boutique en ligne ou un d\u00e9taillant potentiel de travailler avec vous\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4573\" data-post-id=\"4573\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/listing-slotting-fee\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg);\" role=\"img\" aria-label=\"Supermarket fruits section\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDroits de cr\u00e9neau et droits de r\u00e9f\u00e9rencement dans les supermarch\u00e9s\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4568\" data-post-id=\"4568\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/agent-franchisee-difference\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/7Eleven-1024x512.jpg);\" role=\"img\" aria-label=\"7Eleven\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDiff\u00e9rence entre un distributeur, une franchise, une agence ou une licence pour l&rsquo;expansion internationale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45956\" data-post-id=\"45956\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/rediger-un-argumentaire-pour-les-investissements-dans-la-croissance-mondiale\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-edmond-dantes-8555678-1024x683.jpg);\" role=\"img\" aria-label=\"Pr\u00e9sentation de l&#039;entreprise\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tR\u00e9diger un pitch deck pour un financement d&rsquo;investissement dans la croissance mondiale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45987\" data-post-id=\"45987\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/quel-pays-choisir-comme-nouveau-marche-dexportation\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-pixabay-163792-1024x768.jpg);\" role=\"img\" aria-label=\"A\u00e9roport avec plusieurs compagnies a\u00e9riennes\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tQuel pays choisir comme nouveau march\u00e9 d&rsquo;exportation ?\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4562\" data-post-id=\"4562\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/margin-distributor\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Distributor-warehouse-1024x511.jpg);\" role=\"img\" aria-label=\"Distributeur\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tMarge des distributeurs par secteur d&rsquo;activit\u00e9 et calcul de la marge de d\u00e9tail\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46335\" data-post-id=\"46335\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/strategie-dentree-sur-le-marche-chinois-5-lecons-pour-reussir\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/China-flag.jpg);\" role=\"img\" aria-label=\"China-flag\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tStrat\u00e9gie d&rsquo;entr\u00e9e sur le march\u00e9 chinois : 5 le\u00e7ons pour r\u00e9ussir\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ad698 e-flex e-con-boxed e-con e-parent\" data-id=\"11ad698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d45dd6 e-con-full e-flex e-con e-child\" data-id=\"8d45dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d234a09 elementor-widget elementor-widget-heading\" data-id=\"d234a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions fr\u00e9quemment pos\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eca064 elementor-widget elementor-widget-toggle\" data-id=\"7eca064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce qu'un droit d'inscription ?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1321\"><p>Une redevance de r\u00e9f\u00e9rencement est une somme d&rsquo;argent qu&rsquo;un propri\u00e9taire de marque ou un distributeur doit payer \u00e0 un supermarch\u00e9 ou \u00e0 une autre cha\u00eene de magasins pour que ses produits soient mis en rayon. Cette redevance s&rsquo;ajoute \u00e0 la marge r\u00e9alis\u00e9e par le d\u00e9taillant et ne d\u00e9pend pas du volume. En g\u00e9n\u00e9ral, vous payez une redevance de r\u00e9f\u00e9rencement par UGS (variation de produit) et par magasin.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce qu'une redevance de cr\u00e9neaux horaires ?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1322\"><p>Une redevance de mise en rayon est une somme d&rsquo;argent qu&rsquo;un propri\u00e9taire de marque ou un distributeur doit payer \u00e0 un supermarch\u00e9 ou \u00e0 une autre cha\u00eene de magasins pour que ses produits soient mis en rayon. Cette redevance s&rsquo;ajoute \u00e0 la marge r\u00e9alis\u00e9e par le d\u00e9taillant et ne d\u00e9pend pas du volume. En g\u00e9n\u00e9ral, vous payez une redevance de mise en rayon par UGS (variation de produit) et par magasin.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous voulons tous que nos produits soient bien en vue dans les rayons d&rsquo;un supermarch\u00e9, d&rsquo;une sup\u00e9rette, d&rsquo;une pharmacie ou d&rsquo;un grand magasin. Cela stimulera vos ventes et donnera \u00e0 votre produit le statut qu&rsquo;il m\u00e9rite. Cependant, pour y acc\u00e9der, vous devrez payer, et plus la position est bonne, plus les frais sont \u00e9lev\u00e9s. Cet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"templates-selection":[210],"class_list":["post-4573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","templates-selection-template-none"],"_links":{"self":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/4573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/comments?post=4573"}],"version-history":[{"count":3,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/4573\/revisions"}],"predecessor-version":[{"id":53038,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/4573\/revisions\/53038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/media\/3704"}],"wp:attachment":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/media?parent=4573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/categories?post=4573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/tags?post=4573"},{"taxonomy":"templates-selection","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/templates-selection?post=4573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}