{"id":46633,"date":"2024-05-01T11:04:10","date_gmt":"2024-05-01T09:04:10","guid":{"rendered":"https:\/\/exporteers.com\/prevoir-la-croissance-du-chiffre-daffaires-sur-un-nouveau-marche-dexportation\/"},"modified":"2025-09-30T22:48:54","modified_gmt":"2025-09-30T20:48:54","slug":"prevoir-la-croissance-du-chiffre-daffaires-sur-un-nouveau-marche-dexportation","status":"publish","type":"post","link":"https:\/\/exporteers.com\/fr\/prevoir-la-croissance-du-chiffre-daffaires-sur-un-nouveau-marche-dexportation\/","title":{"rendered":"Pr\u00e9voir la croissance du chiffre d&rsquo;affaires sur un nouveau march\u00e9 d&rsquo;exportation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46633\" class=\"elementor elementor-46633 elementor-44393\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-230bc81 e-grid e-con-boxed e-con e-parent\" data-id=\"230bc81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-036f3df e-con-full e-flex e-con e-child\" data-id=\"036f3df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ec78f elementor-widget elementor-widget-text-editor\" data-id=\"d2ec78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de la planification de l&rsquo;entr\u00e9e sur un nouveau march\u00e9, il est important de pr\u00e9voir les recettes que vous pouvez escompter au cours des premi\u00e8res ann\u00e9es d&rsquo;entr\u00e9e dans un nouveau pays.<\/p><p>Je recommande toujours de ne commencer par les exportations que si vous avez d\u00e9j\u00e0 fait la preuve de votre offre sur votre march\u00e9 national, o\u00f9 elle est la plus facile \u00e0 vendre. Cela signifie \u00e9galement que vous disposez d\u00e9j\u00e0 de donn\u00e9es sur votre processus de vente, que vous pouvez utiliser pour pr\u00e9voir l&rsquo;adoption sur un nouveau march\u00e9. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7aeb2cd e-con-full e-flex e-con e-child\" data-id=\"7aeb2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43bfc03 elementor-widget elementor-widget-image\" data-id=\"43bfc03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280-1024x678.jpg\" class=\"attachment-large size-large wp-image-43999\" alt=\"Feuilles contenant des donn\u00e9es financi\u00e8res\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280-1024x678.jpg 1024w, https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280-300x199.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280-768x509.jpg 768w, https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f6229 e-flex e-con-boxed e-con e-parent\" data-id=\"b7f6229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bce839 e-con-full e-flex e-con e-child\" data-id=\"4bce839\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bff454 elementor-widget elementor-widget-heading\" data-id=\"5bff454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodes de dimensionnement du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f69f89 elementor-widget elementor-widget-text-editor\" data-id=\"5f69f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe plusieurs m\u00e9thodes pour \u00e9valuer la taille du march\u00e9 de votre produit ou service dans un pays donn\u00e9. Cette estimation peut se fonder sur des donn\u00e9es relatives \u00e0 la taille du march\u00e9, sur des entretiens avec des acheteurs et sur une analyse de la concurrence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86d8ff e-grid e-con-full e-con e-child\" data-id=\"f86d8ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4123a5c e-flex e-con-boxed e-con e-child\" data-id=\"4123a5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c10d3e elementor-widget elementor-widget-heading\" data-id=\"4c10d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Descendante<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c125b elementor-widget elementor-widget-text-editor\" data-id=\"d3c125b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un exercice de marketing \u00ab\u00a0descendant\u00a0\u00bb s&rsquo;appuie sur des statistiques, des rapports et d&rsquo;autres \u00e9tudes r\u00e9centes. \u00c0 partir de l\u00e0, votre entreprise peut planifier des strat\u00e9gies pour p\u00e9n\u00e9trer le march\u00e9. La question est de savoir si des donn\u00e9es d\u00e9taill\u00e9es sont disponibles pour votre secteur sp\u00e9cifique.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3550002 e-con-full e-flex e-con e-child\" data-id=\"3550002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-821bce6 elementor-widget elementor-widget-heading\" data-id=\"821bce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bottom-up (du bas vers le haut)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624023a elementor-widget elementor-widget-text-editor\" data-id=\"624023a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;approche \u00ab\u00a0ascendante\u00a0\u00bb s&rsquo;appuie sur le retour d&rsquo;information direct des acheteurs et des distributeurs, sur des entretiens avec d&rsquo;autres entreprises prosp\u00e8res et sur une interaction personnelle avec les fournisseurs. Toutefois, certaines entreprises peuvent ne pas figurer dans les annuaires et il y a toujours le probl\u00e8me des pr\u00e9jug\u00e9s culturels individuels parmi les clients. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3f20c e-con-full e-flex e-con e-child\" data-id=\"5e3f20c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718151b elementor-widget elementor-widget-heading\" data-id=\"718151b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sources ouvertes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a195fb1 elementor-widget elementor-widget-text-editor\" data-id=\"a195fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une autre technique de dimensionnement du march\u00e9 consiste \u00e0 ajouter les ventes des autres entreprises qui prosp\u00e8rent sur le march\u00e9. L&rsquo;\u00e9tablissement d&rsquo;une vue d&rsquo;ensemble vous permet de voir le flux de la concurrence, tout en am\u00e9liorant votre strat\u00e9gie de marketing. Veuillez noter que toutes les entreprises ne publient pas ces donn\u00e9es.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecdf5b0 e-flex e-con-boxed e-con e-parent\" data-id=\"ecdf5b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43d77b2 e-con-full e-flex e-con e-child\" data-id=\"43d77b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ea144 elementor-widget elementor-widget-heading\" data-id=\"88ea144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La formule de la taille du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d72565 elementor-widget elementor-widget-text-editor\" data-id=\"7d72565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La m\u00e9thodologie ci-dessous vous aide \u00e0 estimer votre marge potentielle sur un nouveau march\u00e9. R\u00e9pondez \u00e0 chaque question le mieux possible, en utilisant les r\u00e9sultats pr\u00e9c\u00e9dents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b4c1 elementor-widget elementor-widget-html\" data-id=\"662b4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<table id=\"tablepress-5\" class=\"tablepress tablepress-id-5\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Question<\/th><th class=\"column-2\">Answer<\/th><th class=\"column-3\">Reference<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">What is a reference group that you know the size of (e.g. population, number of businesses etc)?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">A<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">What percentage of this group could be a user of your services?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">B<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">How often would they buy your product per year (if less than once a year, the figure will be a fraction)<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">C<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>Total available market<\/strong><\/td><td class=\"column-2\"><\/td><td class=\"column-3\">D=AxBxC<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">What percentage of the available market uses an alternative?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">E<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">What percentage of the market can\u2019t afford the product?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">F<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><strong>Total served market<\/strong><\/td><td class=\"column-2\"><\/td><td class=\"column-3\">G=Dx(1-E-F)<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">What is the market share of the biggest player in the market?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">H<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">What is your current market share in your home market?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">I<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Expected market share in the new market in the next few years<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">J < H and I<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Expected volume in the new market<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">K=GxJ<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">What is the average spending per customer\/purchase?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">L<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\"><strong>Expected turnover in the new market<\/strong><\/td><td class=\"column-2\"><\/td><td class=\"column-3\">M=KxL<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">What percentage of gross margin do you make on your products?<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">N<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">What percentage do you expect to spend on sales, commissions or distribution costs<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">O<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\"><strong>Expected yearly additional margin in the new market<\/strong><\/td><td class=\"column-2\"><\/td><td class=\"column-3\">P=Mx(N-O)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-5 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03db7a3 e-grid e-con-boxed e-con e-parent\" data-id=\"03db7a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79cff2d e-con-full e-flex e-con e-child\" data-id=\"79cff2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0534d16 elementor-widget elementor-widget-heading\" data-id=\"0534d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparer avec votre march\u00e9 actuel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c417d elementor-widget elementor-widget-text-editor\" data-id=\"f4c417d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;une des meilleures fa\u00e7ons de proc\u00e9der consiste \u00e0 comparer la taille du march\u00e9 du pays o\u00f9 vous souhaitez vous rendre avec celle du ou des pays dans lesquels vous \u00eates actuellement actif.<\/p><ul><li>Examinez votre part de march\u00e9 dans votre pays d&rsquo;origine.<\/li><li>Examinez les concurrents comparables dans le pays cible : quelle est leur part de march\u00e9 ?<\/li><li>Estimez le temps n\u00e9cessaire \u00e0 la mise en place d&rsquo;une structure de distribution similaire ou \u00e0 l&rsquo;obtention d&rsquo;une telle structure par le biais d&rsquo;une collaboration. Tenez compte du fait que votre produit est r\u00e9ellement diff\u00e9rent ou meilleur. <\/li><li>Calculez votre trajectoire de croissance pour les premi\u00e8res ann\u00e9es. Faites-le dans une feuille de calcul afin de pouvoir modifier facilement les hypoth\u00e8ses sous-jacentes. <\/li><li>Tenez compte du fait que vos concurrents copieront tout comportement r\u00e9ussi.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1aee75 e-con-full e-flex e-con e-child\" data-id=\"d1aee75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c57b0f e-con-full e-flex e-con e-child\" data-id=\"2c57b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed77f0 elementor-widget elementor-widget-heading\" data-id=\"0ed77f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profitez de notre expertise pour estimer votre nouveau march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f238a5a e-grid e-con-full e-con e-child\" data-id=\"f238a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f93df4 e-con-full e-flex e-con e-child\" data-id=\"5f93df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a968de0 elementor-widget elementor-widget-text-editor\" data-id=\"a968de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/exporteers.com\/alfred-griffioen\/\">Alfred Griffioen<\/a>, sp\u00e9cialiste du marketing international et des partenariats, est le mieux plac\u00e9 pour vous conseiller sur une strat\u00e9gie d&rsquo;entr\u00e9e sur le march\u00e9 et pour estimer une trajectoire de croissance r\u00e9aliste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc18e79 elementor-widget elementor-widget-button\" data-id=\"dc18e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/reserver-une-consultation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifiez une consultation de 90 minutes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed27511 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ed27511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg\" class=\"attachment-large size-large wp-image-2630\" alt=\"Alfred Griffioen\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg 500w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-300x300.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4528742 e-grid e-con-boxed e-con e-parent\" data-id=\"4528742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5bf7046 e-con-full e-flex e-con e-child\" data-id=\"5bf7046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d377034 elementor-widget elementor-widget-heading\" data-id=\"d377034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Si vous \u00eates actif sur plusieurs march\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067d6c7 elementor-widget elementor-widget-text-editor\" data-id=\"067d6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous disposez d\u00e9j\u00e0 d&rsquo;une force de vente ou de distributeurs dans plusieurs pays depuis longtemps, vous pouvez repr\u00e9senter leur croissance d&rsquo;une ann\u00e9e sur l&rsquo;autre dans un graphique.  <\/p><p>Bien entendu, vous devez corriger le chiffre d&rsquo;affaires en fonction de la taille du march\u00e9 qu&rsquo;ils desservent et de l&rsquo;intensit\u00e9 de la concurrence sur ce march\u00e9. Une fois que vous avez fait cela, vous pouvez calculer une trajectoire de croissance moyenne. <\/p><p>Une fois que vous avez en t\u00eate un nouveau pays et un canal de distribution, vous pouvez pr\u00e9voir la vitesse \u00e0 laquelle le chiffre d&rsquo;affaires peut augmenter dans ce pays. Cela vous permet \u00e9galement de comparer vos distributeurs existants \u00e0 cette courbe, afin de d\u00e9terminer s&rsquo;ils font du bon travail.   <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228ed64 elementor-widget elementor-widget-text-editor\" data-id=\"228ed64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors d&rsquo;une consultation, je peux v\u00e9rifier avec vous quelles donn\u00e9es sont disponibles ou comment vous pouvez les obtenir, afin que vous puissiez construire un mod\u00e8le pr\u00e9dictif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d89662 e-con-full e-flex e-con e-child\" data-id=\"0d89662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba618cd elementor-widget elementor-widget-image\" data-id=\"ba618cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Wallet-share-over-time.png\" class=\"attachment-large size-large wp-image-45414\" alt=\"Courbe de croissance du chiffre d&#039;affaires\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Wallet-share-over-time.png 866w, https:\/\/exporteers.com\/wp-content\/uploads\/Wallet-share-over-time-300x165.png 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Wallet-share-over-time-768x423.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d649e97 elementor-widget elementor-widget-image\" data-id=\"d649e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Share-of-wallet-data-1024x264.png\" class=\"attachment-large size-large wp-image-45402\" alt=\"Part des donn\u00e9es du portefeuille des entreprises de l&#039;\u00e9chantillon\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Share-of-wallet-data-1024x264.png 1024w, https:\/\/exporteers.com\/wp-content\/uploads\/Share-of-wallet-data-300x77.png 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Share-of-wallet-data-768x198.png 768w, https:\/\/exporteers.com\/wp-content\/uploads\/Share-of-wallet-data.png 1397w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdf181f e-grid e-con-boxed e-con e-parent\" data-id=\"cdf181f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b858850 e-con-full e-flex e-con e-child\" data-id=\"b858850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d2e89 elementor-widget elementor-widget-heading\" data-id=\"57d2e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9l\u00e9ments cl\u00e9s pour l'estimation de la taille du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe6ed4 elementor-widget elementor-widget-text-editor\" data-id=\"4fe6ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous envisagez de vous implanter sur un nouveau march\u00e9, pensez \u00e0 tous les efforts que vous avez d\u00fb d\u00e9ployer pour augmenter vos ventes dans votre pays d&rsquo;origine. Vous \u00eates maintenant plus exp\u00e9riment\u00e9 et votre produit et votre processus de livraison sont peut-\u00eatre meilleurs, mais il y a aussi des inconv\u00e9nients : <\/p><ul><li>vous ne connaissez peut-\u00eatre pas le nouveau march\u00e9 aussi bien que votre march\u00e9 d&rsquo;origine ;<\/li><li>il peut y avoir des barri\u00e8res culturelles et linguistiques \u00e0 surmonter ;<\/li><li>sur chaque nouveau march\u00e9, vous devez construire une connaissance de la marque \u00e0 partir de z\u00e9ro.<\/li><\/ul><div>Que vous investissiez vous-m\u00eame ou qu&rsquo;un agent commercial, un distributeur, un d\u00e9taillant ou un revendeur le fasse, il doit y avoir une analyse de rentabilit\u00e9 positive.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105a421 e-con-full e-flex e-con e-child\" data-id=\"105a421\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c1d69 elementor-widget elementor-widget-heading\" data-id=\"14c1d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres \u00e9l\u00e9ments de votre dossier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad5827 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"3ad5827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/les-arguments-economiques-en-faveur-de-lexportation-et-de-lexpansion-mondiale\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Les arguments \u00e9conomiques en faveur de l'exportation et de l'expansion mondiale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7792cab elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"7792cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/couts-dentree-sur-le-marche-international-et-investissements\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Co\u00fbts d'entr\u00e9e sur le march\u00e9 international et investissements<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111ff6b elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"111ff6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/prevoir-la-croissance-du-chiffre-daffaires-sur-un-nouveau-marche-dexportation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pr\u00e9voir la croissance du chiffre d'affaires sur un nouveau march\u00e9 d'exportation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c71325 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"4c71325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/le-retour-sur-investissement-de-lexpansion-internationale\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Le retour sur investissement de l'expansion internationale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925efb9 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"925efb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/fr\/rediger-un-argumentaire-pour-les-investissements-dans-la-croissance-mondiale\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9diger un argumentaire pour les investissements dans la croissance mondiale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e741b96 e-flex e-con-boxed e-con e-parent\" data-id=\"e741b96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94163ed elementor-widget elementor-widget-html\" data-id=\"94163ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"45072\" class=\"elementor elementor-45072 elementor-45047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-dd92cd1 e-con-full e-flex e-con e-child\" data-id=\"dd92cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6baadb elementor-widget elementor-widget-heading\" data-id=\"f6baadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lisez d'autres de nos articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc0286 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"1fc0286\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-4 grid-col-tablet-4 grid-col-mobile-1 jet-listing-grid--821\" data-queried-id=\"46633|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:821,&quot;posts_num&quot;:8,&quot;columns&quot;:4,&quot;columns_tablet&quot;:4,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;Aucun article n&#039;a \\u00e9t\\u00e9 trouv\\u00e9...&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"3\" data-listing-source=\"posts\" data-listing-id=\"821\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4573\" data-post-id=\"4573\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/listing-slotting-fee\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg);\" role=\"img\" aria-label=\"Supermarket fruits section\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDroits de cr\u00e9neau et droits de r\u00e9f\u00e9rencement dans les supermarch\u00e9s\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46547\" data-post-id=\"46547\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/comment-eviter-les-imitations-chinoises-et-proteger-votre-technologie\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/shanghai-114948496-1024x683.jpg);\" role=\"img\" aria-label=\"Shanghai skyline over water\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tComment \u00e9viter les imitations chinoises et prot\u00e9ger votre technologie ?\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-31713\" data-post-id=\"31713\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/taux-de-commission-pour-les-agents-de-vente-internationaux\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Introduction-1024x512.jpg);\" role=\"img\" aria-label=\"Commission d&#039;agent\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tTaux de commission des agents d&rsquo;exportation, frais d&rsquo;agence de vente internationale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45956\" data-post-id=\"45956\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/rediger-un-argumentaire-pour-les-investissements-dans-la-croissance-mondiale\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-edmond-dantes-8555678-1024x683.jpg);\" role=\"img\" aria-label=\"Pr\u00e9sentation de l&#039;entreprise\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tR\u00e9diger un pitch deck pour un financement d&rsquo;investissement dans la croissance mondiale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46633\" data-post-id=\"46633\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/prevoir-la-croissance-du-chiffre-daffaires-sur-un-nouveau-marche-dexportation\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/financial-2860753_1280-1024x678.jpg);\" role=\"img\" aria-label=\"Feuilles contenant des donn\u00e9es financi\u00e8res\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tPr\u00e9voir la croissance du chiffre d&rsquo;affaires sur un nouveau march\u00e9 d&rsquo;exportation\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-31798\" data-post-id=\"31798\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/comment-convaincre-un-distributeur-une-boutique-en-ligne-ou-un-detaillant-potentiel-de-travailler-avec-vous\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/shutterstock_191491328-1024x683.jpg);\" role=\"img\" aria-label=\"Convaincre un distributeur, un supermarch\u00e9 ou un autre d\u00e9taillant\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tConvaincre un distributeur, une boutique en ligne ou un d\u00e9taillant potentiel de travailler avec vous\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4562\" data-post-id=\"4562\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/margin-distributor\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Distributor-warehouse-1024x511.jpg);\" role=\"img\" aria-label=\"Distributeur\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tMarge des distributeurs par secteur d&rsquo;activit\u00e9 et calcul de la marge de d\u00e9tail\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4568\" data-post-id=\"4568\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/fr\/agent-franchisee-difference\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/7Eleven-1024x512.jpg);\" role=\"img\" aria-label=\"7Eleven\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDiff\u00e9rence entre un distributeur, une franchise, une agence ou une licence pour l&rsquo;expansion internationale\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68f86f3 e-flex e-con-boxed e-con e-parent\" data-id=\"68f86f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e53350b elementor-widget elementor-widget-spacer\" data-id=\"e53350b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors de la planification de l&rsquo;entr\u00e9e sur un nouveau march\u00e9, il est important de pr\u00e9voir les recettes que vous pouvez escompter au cours des premi\u00e8res ann\u00e9es d&rsquo;entr\u00e9e dans un nouveau pays. Je recommande toujours de ne commencer par les exportations que si vous avez d\u00e9j\u00e0 fait la preuve de votre offre sur votre march\u00e9 national, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"templates-selection":[210],"class_list":["post-46633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","templates-selection-template-none"],"_links":{"self":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/46633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/comments?post=46633"}],"version-history":[{"count":5,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/46633\/revisions"}],"predecessor-version":[{"id":52855,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/posts\/46633\/revisions\/52855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/media\/43999"}],"wp:attachment":[{"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/media?parent=46633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/categories?post=46633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/tags?post=46633"},{"taxonomy":"templates-selection","embeddable":true,"href":"https:\/\/exporteers.com\/fr\/wp-json\/wp\/v2\/templates-selection?post=46633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}