Let us draft your global expansion plan for your investors
You have completed one or more funding rounds and the next step for your company is global expansion. What do you need to know for your next funding?
- What is the best strategy for global expansion for your company?
- Which countries do you want to start with?
- What budget do you need for each market entry?
- How quickly can you expect your revenue to grow in each country?
- How to present this to your investors?
Our promise: an expansion strategy, documented for fundraising
You know how to sell your product in your home market, but can you also sell in globally? How to present your investors with a solid export plan and get additional investments? We help you with all the steps for this funding round and present the results together with you.
Expansion strategy and country selection
- Based on your type of business and your resources, we suggest a global expansion strategy.
- With our teams in over 30 countries, we help you select the most promising markets.
Investments and revenues for each new market
- We define the best market entry plan for each country, with initial investments and ongoing marketing costs.
- We combine your experience in other countries with local market data to predict your sales growth.
A solid pitch and presentation support
- We document all choices and financial estimates for your new pitch deck.
- We are your backup in any presentations or in discussions with your investors and provide credibility for your plans.
Expansion strategy and country selection
The way you sell your product or service in your home market is can mostly not be copied straight away to other countries. If you want to grow fast, you can’t have your own people everywhere and you may start to work with distributors, agents, franchisees or export management companies.
Where it comes to country selection, we mostly advice to start in the countries where the demand your offering is growing strongly. For a basic product this may be in lesser developed countries than for a high quality product or exclusive service.
Demand for certain products related to buying power
investments and revenues for each new market
Any investment plan has better chances for funding if it is detailed and realistic. Typically a pitch for a new market should include the following:
- Why the choice for this specific market? What research has been done?
- What is the market size and how strong is the competition? What revenue growth path do we expect?
- What is our market entry or distribution strategy? What will be related costs and how did we get to these estimates?
- How fast will the investment pay off and what are the risks? What milestone approach do we have to mitigate these?
This can be just these four slides as part of a longer pitch deck, or if you ask for funding just for international expansion, it could be more.
Example: Costs and additional margin for a market
A solid pitch and presentation support
For any investor, you need to explain your expansion strategy and why you have chosen for specific markets to enter. In a pitch this may be at a high level, but in later discussion more detail is needed.
It is also important to show how revenue from one country can be used for investments in another country and how learnings can be taken to next countries. Also working with milestones can reduce risks for your investors.
Please see our example pitch on this page, but eventually we draft it the way you want or we provide the underlying materials.
In the presentations or discussions with investors we can be your backup, answering detailed questions as if we were part of your team.
Ready within 2 months, for a fraction of your market entry costs
Of course it depends on the number of countries that you want to reseach, and on your own speed of response, but typically we can have your pitch deck ready within 2 months:
- 2 weeks project start & overall strategy
- 2 weeks for market research for country selection
- 3 weeks for in-depth research for the countries you want to focus on, budgetting & financial modelling
- 1 week for bringing it all together in your pitch deck.
For your budgetting, think of 10.000 euro as a base fee, plus 1.000 to 3.000 euro per country that you consider in your plan.
Use our expertise in writing your pitch
No one better than international marketing and partnership specialist Alfred Griffioen can help you write your pitch for market entry and international growth.
