{"id":45990,"date":"2025-01-07T10:54:41","date_gmt":"2025-01-07T09:54:41","guid":{"rendered":"https:\/\/exporteers.com\/que-pais-selecionar-para-o-seu-novo-mercado-de-exportacao\/"},"modified":"2025-09-30T22:46:08","modified_gmt":"2025-09-30T20:46:08","slug":"que-pais-selecionar-para-o-seu-novo-mercado-de-exportacao","status":"publish","type":"post","link":"https:\/\/exporteers.com\/pt-pt\/que-pais-selecionar-para-o-seu-novo-mercado-de-exportacao\/","title":{"rendered":"Que pa\u00eds selecionar para o seu novo mercado de exporta\u00e7\u00e3o?"},"content":{"rendered":"\t\t
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Se pretende exportar para novos mercados, deve come\u00e7ar por selecionar os pa\u00edses certos para fazer neg\u00f3cios. Pode ser um pa\u00eds de onde recebe pedidos de informa\u00e7\u00e3o, mas \u00e9 aconselh\u00e1vel ter uma vis\u00e3o mais alargada. <\/p>

Estes s\u00e3o os tr\u00eas passos que recomendo sempre:<\/p>

  1. descubra qual a necessidade que impulsiona as suas vendas;<\/li>
  2. encontre o pa\u00eds onde essa necessidade \u00e9 grande e continua a crescer;<\/li>
  3. verifique a concorr\u00eancia.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Passo 1: descubra o que impulsiona as suas vendas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    O primeiro passo \u00e9 ver quais as tend\u00eancias econ\u00f3micas gerais que impulsionam as suas vendas. Se vende aparelhos auditivos, pode ser o envelhecimento da popula\u00e7\u00e3o; se vende bicicletas el\u00e9ctricas, pode ser a urbaniza\u00e7\u00e3o. <\/p>

    Tamb\u00e9m para os produtos ou servi\u00e7os B2B pode haver indicadores, por exemplo, para o software de RH da Comples, s\u00f3 vende a empresas com uma determinada dimens\u00e3o. O n\u00famero de empresas registadas pode ser consultado por pa\u00eds. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Passo 2: encontre o pa\u00eds com crescimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u00c9 mais f\u00e1cil introduzir um produto num mercado em crescimento do que num mercado em decl\u00ednio. Os primeiros compradores n\u00e3o est\u00e3o ainda ligados a outra marca e a concorr\u00eancia em geral pode ser menor. <\/p>

    Por isso, procure os pa\u00edses onde a necessidade global que impulsiona as suas vendas est\u00e1 a crescer rapidamente e comece a investigar os seus concorrentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    A curva de desenvolvimento de produtos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Mesmo numa categoria em que h\u00e1 sempre procura, como o mobili\u00e1rio, h\u00e1 uma diferencia\u00e7\u00e3o na qualidade do produto. Em grande parte do Camboja, a \u00fanica coisa que pode vender \u00e9 uma cadeira de pl\u00e1stico barata. No Cazaquist\u00e3o, o poder de compra \u00e9 maior e uma boa cadeira de couro pode estar ao alcance de uma grande parte da popula\u00e7\u00e3o. J\u00e1 no caso de uma cadeira de massagem de luxo, poder\u00e1 ter de se dirigir aos pa\u00edses da Europa Ocidental, aos EUA ou ao Jap\u00e3o para atingir alguns volumes. <\/p>

    Um bom indicador do poder de compra \u00e9 o PIB ppp per capita, que \u00e9 o Produto Interno Bruto de um pa\u00eds, corrigido em fun\u00e7\u00e3o do n\u00edvel geral de pre\u00e7os, por habitante. Isto porque, com 100 euros, pode comprar mais na Tail\u00e2ndia do que no Jap\u00e3o ou na Austr\u00e1lia. <\/p>

    Quando o PIB ppp per capita aumenta, a procura de mais bens de luxo cresce, a procura de bens de primeira necessidade, como os detergentes, mant\u00e9m-se est\u00e1vel e a procura de produtos b\u00e1sicos pode mesmo diminuir, como \u00e9 o caso do arroz, que est\u00e1 a ser substitu\u00eddo por p\u00e3o, batatas fritas ou massas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Necessidade de um produto em fun\u00e7\u00e3o dos n\u00edveis de rendimento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Etapa 3: Verifique a concorr\u00eancia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    N\u00e3o se esque\u00e7a da \u00faltima etapa, que consiste em ver com que concorr\u00eancia pode contar. Como estrangeiro, tem frequentemente uma desvantagem em termos de custos de produ\u00e7\u00e3o ou de prazos de entrega. E, exceto nos casos em que se verifique um crescimento substancial do mercado, ter\u00e1 de convencer os seus distribuidores ou os seus clientes finais a deixarem passar outro produto, que pode ser local. <\/p>\n

    Uma quest\u00e3o fundamental \u00e9 o grau de fragmenta\u00e7\u00e3o da concorr\u00eancia. Por exemplo, numa pesquisa que fiz sobre ferramentas de corte, como berbequins e machos, descobri que o mercado neerland\u00eas \u00e9 extremamente fragmentado e que nenhuma marca det\u00e9m mais de 10% do mercado. <\/p>\n

    A situa\u00e7\u00e3o era diferente na Rom\u00e9nia, onde existia um concorrente claramente l\u00edder. As hip\u00f3teses de entrar no mercado com \u00eaxito eram, por conseguinte, muito melhores nos Pa\u00edses Baixos. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Utilize a nossa experi\u00eancia para selecionar o seu pr\u00f3ximo destino de exporta\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Ningu\u00e9m melhor do que o especialista em marketing internacional e parcerias Alfred Griffioen<\/a> para o aconselhar sobre a melhor forma de entrar no mercado, com base em estudos de mercado e de concorr\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    De 200 pa\u00edses para 55, para come\u00e7ar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Especialmente para as empresas de m\u00e9dia dimens\u00e3o, nem todos os pa\u00edses s\u00e3o adequados para exportar. Com mais de 200 pa\u00edses e territ\u00f3rios no mundo, ver\u00e1 que, utilizando tr\u00eas crit\u00e9rios f\u00e1ceis de encontrar, pode filtrar at\u00e9 55 mercados que pode considerar como um dos seus primeiros objectivos de expans\u00e3o internacional. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Filtro 1: Dimens\u00e3o do mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tDe 190 para 120 pa\u00edses<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Os mercados pequenos custam relativamente muitos investimentos em compara\u00e7\u00e3o com o volume de neg\u00f3cios que pode obter. Assim, comecei por filtrar todos os pa\u00edses com um PIB inferior ao de Chipre, que \u00e9 de cerca de 32 mil milh\u00f5es de d\u00f3lares. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Filtro 2: Poder de compra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tDe 120 para 62 pa\u00edses<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    A melhor forma de medir o poder de compra \u00e9 atrav\u00e9s do PIB per capita, corrigido em fun\u00e7\u00e3o da paridade de compra. Neste caso, filtrei todos os pa\u00edses com um PIB ppp per capita inferior a 9.000 USD. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Filtro 3: Facilidade de fazer neg\u00f3cios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tDe 62 para 55 pa\u00edses<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Por fim, retirei todos os pa\u00edses da metade inferior do \u00edndice de facilidade de fazer neg\u00f3cios. Desta forma, foram exclu\u00eddos pa\u00edses como a Argentina, o Brasil e o Paquist\u00e3o, o que resultou nos restantes 55 pa\u00edses. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    A lista de 55 pa\u00edses a considerar em primeiro lugar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tPode deslocar a tabela da esquerda para a direita<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
    Pa\u00eds<\/th>\n Popula\u00e7\u00e3o (milh\u00f5es)<\/th>\n PIB (mil milh\u00f5es de USD)<\/th>\n PIB per capita (USD)<\/th>\n PIB PPC per capita (USD)<\/th>\n Urbaniza\u00e7\u00e3o (%)<\/th>\n Popula\u00e7\u00e3o > 65 (%)<\/th>\n Ind\u00fastria prim\u00e1ria (%)<\/th>\n Ind\u00fastria secund\u00e1ria (%)<\/th>\n Ind\u00fastria terci\u00e1ria (%)<\/th>\n \u00cdndice de facilidade de fazer neg\u00f3cios<\/th>\n <\/tr>\n <\/thead>\n
    Austr\u00e1lia<\/td>\n 26.0<\/td>\n 1,560<\/td>\n 60,000<\/td>\n 57,000<\/td>\n 89<\/td>\n 16.1<\/td>\n 2.5<\/td>\n 25.0<\/td>\n 72.5<\/td>\n 14<\/td>\n <\/tr>\n
    \u00c1ustria<\/td>\n 8.9<\/td>\n 455<\/td>\n 51,250<\/td>\n 53,700<\/td>\n 58<\/td>\n 17.4<\/td>\n 1.5<\/td>\n 25.0<\/td>\n 73.5<\/td>\n 27<\/td>\n <\/tr>\n
    B\u00e9lgica<\/td>\n 11.5<\/td>\n 596<\/td>\n 51,913<\/td>\n 55,500<\/td>\n 98<\/td>\n 19.0<\/td>\n 1.2<\/td>\n 25.8<\/td>\n 73.0<\/td>\n 46<\/td>\n <\/tr>\n \n
    Canad\u00e1<\/td>\n 38.0<\/td>\n 1,640<\/td>\n 43,000<\/td>\n 51,000<\/td>\n 82<\/td>\n 16.1<\/td>\n 2.0<\/td>\n 28.0<\/td>\n 70.0<\/td>\n 23<\/td>\n <\/tr>\n
    China<\/td>\n 1,400.0<\/td>\n 14,000<\/td>\n 10,000<\/td>\n 18,000<\/td>\n 60<\/td>\n 10.6<\/td>\n 8.5<\/td>\n 42.5<\/td>\n 48.0<\/td>\n 31<\/td>\n <\/tr>\n
    Col\u00f4mbia<\/td>\n 50.0<\/td>\n 400<\/td>\n 8,000<\/td>\n 16,000<\/td>\n 80<\/td>\n 9.5<\/td>\n 7.4<\/td>\n 35.3<\/td>\n 57.3<\/td>\n 59<\/td>\n <\/tr>\n
    Dinamarca<\/td>\n 5.8<\/td>\n 400<\/td>\n 69,000<\/td>\n 58,000<\/td>\n 88<\/td>\n 19.0<\/td>\n 1.5<\/td>\n 28.0<\/td>\n 70.5<\/td>\n 4<\/td>\n <\/tr>\n \n
    Finl\u00e2ndia<\/td>\n 5.5<\/td>\n 290<\/td>\n 52,000<\/td>\n 50,500<\/td>\n 85<\/td>\n 20.5<\/td>\n 2.0<\/td>\n 27.0<\/td>\n 71.5<\/td>\n 10<\/td>\n <\/tr>\n \n
    Finl\u00e2ndia<\/td>\n 5.5<\/td>\n 290<\/td>\n 52,000<\/td>\n 50,500<\/td>\n 85<\/td>\n 20.5<\/td>\n 2.0<\/td>\n 27.0<\/td>\n 71.5<\/td>\n 10<\/td>\n <\/tr>\n
    Fran\u00e7a<\/td>\n 67.0<\/td>\n 2,780<\/td>\n 41,500<\/td>\n 49,500<\/td>\n 81<\/td>\n 19.0<\/td>\n 2.0<\/td>\n 30.0<\/td>\n 68.0<\/td>\n 31<\/td>\n <\/tr>\n
    Alemanha<\/td>\n 83.0<\/td>\n 4,100<\/td>\n 49,400<\/td>\n 57,400<\/td>\n 77<\/td>\n 21.5<\/td>\n 1.5<\/td>\n 28.0<\/td>\n 70.0<\/td>\n 22<\/td>\n <\/tr>\n
    Gr\u00e9cia<\/td>\n 10.4<\/td>\n 385<\/td>\n 37,000<\/td>\n 41,000<\/td>\n 80<\/td>\n 21.0<\/td>\n 4.0<\/td>\n 24.0<\/td>\n 72.0<\/td>\n 79<\/td>\n <\/tr>\n
    \u00cdndia<\/td>\n 1,400.0<\/td>\n 3,000<\/td>\n 2,100<\/td>\n 9,000<\/td>\n 35<\/td>\n 6.5<\/td>\n 15.0<\/td>\n 26.0<\/td>\n 59.0<\/td>\n 63<\/td>\n <\/tr>\n
    Indon\u00e9sia<\/td>\n 273.0<\/td>\n 1,100<\/td>\n 4,200<\/td>\n 10,000<\/td>\n 56<\/td>\n 6.1<\/td>\n 12.0<\/td>\n 39.0<\/td>\n 49.0<\/td>\n 73<\/td>\n <\/tr>\n
    It\u00e1lia<\/td>\n 60.4<\/td>\n 2,100<\/td>\n 34,800<\/td>\n 40,000<\/td>\n 70<\/td>\n 22.1<\/td>\n 2.5<\/td>\n 28.0<\/td>\n 69.0<\/td>\n 58<\/td>\n <\/tr>\n
    Jap\u00e3o<\/td>\n 126.0<\/td>\n 5,000<\/td>\n 39,500<\/td>\n 46,000<\/td>\n 92<\/td>\n 28.0<\/td>\n 1.0<\/td>\n 25.0<\/td>\n 74.0<\/td>\n 29<\/td>\n <\/tr>\n
    Jord\u00e2nia<\/td>\n 10.3<\/td>\n 50<\/td>\n 5,000<\/td>\n 9,000<\/td>\n 88<\/td>\n 6.7<\/td>\n 8.0<\/td>\n 21.0<\/td>\n 71.0<\/td>\n 75<\/td>\n <\/tr>\n
    Cazaquist\u00e3o<\/td>\n 18.8<\/td>\n 180<\/td>\n 9,600<\/td>\n 21,000<\/td>\n 57<\/td>\n 7.0<\/td>\n 13.5<\/td>\n 26.0<\/td>\n 60.5<\/td>\n 35<\/td>\n <\/tr>\n
    Coreia do Sul<\/td>\n 51.0<\/td>\n 2,100<\/td>\n 41,000<\/td>\n 47,000<\/td>\n 81<\/td>\n 14.1<\/td>\n 2.0<\/td>\n 32.5<\/td>\n 65.5<\/td>\n 5<\/td>\n <\/tr>\n
    Kuwait<\/td>\n 4.4<\/td>\n 70<\/td>\n 15,900<\/td>\n 35,000<\/td>\n 98<\/td>\n 2.9<\/td>\n 0.0<\/td>\n 60.0<\/td>\n 40.0<\/td>\n 86<\/td>\n <\/tr>\n
    Let\u00f3nia<\/td>\n 1.9<\/td>\n 39<\/td>\n 20,500<\/td>\n 32,000<\/td>\n 68<\/td>\n 16.7<\/td>\n 4.5<\/td>\n 27.8<\/td>\n 67.7<\/td>\n 19<\/td>\n <\/tr>\n \n
    Litu\u00e2nia<\/td>\n 2.8<\/td>\n 55<\/td>\n 19,600<\/td>\n 28,800<\/td>\n 67<\/td>\n 18.9<\/td>\n 3.0<\/td>\n 25.0<\/td>\n 68.0<\/td>\n 16<\/td>\n <\/tr>\n
    Luxemburgo<\/td>\n 0.6<\/td>\n 75<\/td>\n 133,000<\/td>\n 116,000<\/td>\n 94<\/td>\n 21.0<\/td>\n 0.0<\/td>\n 22.0<\/td>\n 78.0<\/td>\n 61<\/td>\n <\/tr>\n
    Mal\u00e1sia<\/td>\n 32,4<\/td>\n 370<\/td>\n 11,400<\/td>\n 21,000<\/td>\n 76<\/td>\n 5.5<\/td>\n 7.2<\/td>\n 37.5<\/td>\n 55.3<\/td>\n 12<\/td>\n <\/tr>\n
    Malta<\/td>\n 0.5<\/td>\n 15<\/td>\n 28,200<\/td>\n 38,000<\/td>\n 94<\/td>\n 16.7<\/td>\n 0.0<\/td>\n 26.4<\/td>\n 73.3<\/td>\n 53<\/td>\n <\/tr>\n
    M\u00e9xico<\/td>\n 128.9<\/td>\n 1,300<\/td>\n 10,100<\/td>\n 20,000<\/td>\n 80<\/td>\n 9.1<\/td>\n 12.5<\/td>\n 33.0<\/td>\n 54.5<\/td>\n 74<\/td>\n <\/tr>\n
    Marrocos<\/td>\n 36.5<\/td>\n 120<\/td>\n 3,300<\/td>\n 9,000<\/td>\n 63<\/td>\n 9.5<\/td>\n 12.0<\/td>\n 27.0<\/td>\n 61.0<\/td>\n 53<\/td>\n <\/tr>\n
    Pa\u00edses Baixos<\/td>\n 17.5<\/td>\n 920<\/td>\n 52,600<\/td>\n 60,000<\/td>\n 92<\/td>\n 19.0<\/td>\n 2.5<\/td>\n 25.0<\/td>\n 72.5<\/td>\n 28<\/td>\n <\/tr>\n
    Nova Zel\u00e2ndia<\/td>\n 5.0<\/td>\n 210<\/td>\n 42,000<\/td>\n 46,500<\/td>\n 86<\/td>\n 15.2<\/td>\n 6.0<\/td>\n 28.0<\/td>\n 66.0<\/td>\n 17<\/td>\n <\/tr>\n
    Noruega<\/td>\n 5.4<\/td>\n 500<\/td>\n 92,500<\/td>\n 97,500<\/td>\n 80<\/td>\n 19.0<\/td>\n 2.0<\/td>\n 20.0<\/td>\n 78.0<\/td>\n 15<\/td>\n <\/tr>\n
    Om\u00e3<\/td>\n 4.5<\/td>\n 80<\/td>\n 17,700<\/td>\n 35,000<\/td>\n 82<\/td>\n 3.2<\/td>\n 0.0<\/td>\n 70.0<\/td>\n 30.0<\/td>\n 71<\/td>\n <\/tr>\n \n
    Panam\u00e1<\/td>\n 4.4<\/td>\n 66<\/td>\n 15,000<\/td>\n 30,000<\/td>\n 79<\/td>\n 9.8<\/td>\n 6.5<\/td>\n 27.0<\/td>\n 66.5<\/td>\n 51<\/td>\n <\/tr>\n
    Peru<\/td>\n 33.5<\/td>\n 220<\/td>\n 6,500<\/td>\n 15,000<\/td>\n 77<\/td>\n 8.9<\/td>\n 7.0<\/td>\n 31.0<\/td>\n 61.0<\/td>\n 74<\/td>\n <\/tr>\n
    Filipinas<\/td>\n 113.0<\/td>\n 500<\/td>\n 4,400<\/td>\n 11,000<\/td>\n 47<\/td>\n 4.1<\/td>\n 10.0<\/td>\n 36.0<\/td>\n 54.0<\/td>\n 95<\/td>\n <\/tr>\n
    Pol\u00f3nia<\/td>\n 38.3<\/td>\n 640<\/td>\n 16,700<\/td>\n 32,000<\/td>\n 60<\/td>\n 16.1<\/td>\n 2.0<\/td>\n 35.0<\/td>\n 63.0<\/td>\n 40<\/td>\n <\/tr>\n
    Portugal<\/td>\n 10.3<\/td>\n 230<\/td>\n 22,400<\/td>\n 34,000<\/td>\n 65<\/td>\n 23.3<\/td>\n 3.1<\/td>\n 24.0<\/td>\n 72.9<\/td>\n 39<\/td>\n <\/tr>\n
    Qatar<\/td>\n 2.8<\/td>\n 190<\/td>\n 68,000<\/td>\n 98,000<\/td>\n 99<\/td>\n 2.0<\/td>\n 0.0<\/td>\n 53.0<\/td>\n 47.0<\/td>\n 24<\/td>\n <\/tr>\n
    Rom\u00e9nia<\/td>\n 19.0<\/td>\n 300<\/td>\n 15,800<\/td>\n 30,000<\/td>\n 55<\/td>\n 16.5<\/td>\n 5.0<\/td>\n 28.0<\/td>\n 67.0<\/td>\n 55<\/td>\n <\/tr>\n
    R\u00fassia<\/td>\n 144.5<\/td>\n 1,700<\/td>\n 11,700<\/td>\n 24,500<\/td>\n 74<\/td>\n 14.0<\/td>\n 4.2<\/td>\n 28.0<\/td>\n 67.8<\/td>\n 28<\/td>\n <\/tr>\n
    Ar\u00e1bia Saudita<\/td>\n 35.0<\/td>\n 1,000<\/td>\n 28,600<\/td>\n 58,000<\/td>\n 85<\/td>\n 3.1<\/td>\n 0.0<\/td>\n 55.0<\/td>\n 45.0<\/td>\n 62<\/td>\n <\/tr>\n
    Singapura<\/td>\n 5.6<\/td>\n 400<\/td>\n 71,000<\/td>\n 91,000<\/td>\n 100<\/td>\n 14.0<\/td>\n 0.0<\/td>\n 19.0<\/td>\n 81.0<\/td>\n 2<\/td>\n <\/tr>\n
    \u00c1frica do Sul<\/td>\n 59.0<\/td>\n 450<\/td>\n 7,600<\/td>\n 14,000<\/td>\n 67<\/td>\n 9.1<\/td>\n 8.2<\/td>\n 29.0<\/td>\n 62.8<\/td>\n 84<\/td>\n <\/tr>\n
    Coreia do Sul<\/td>\n 51.7<\/td>\n 1,800<\/td>\n 34,800<\/td>\n 55,000<\/td>\n 82<\/td>\n 15.5<\/td>\n 2.0<\/td>\n 37.0<\/td>\n 61.0<\/td>\n 5<\/td>\n <\/tr>\n
    Espanha<\/td>\n 47.0<\/td>\n 1,500<\/td>\n 31,900<\/td>\n 48,000<\/td>\n 80<\/td>\n 19.0<\/td>\n 2.0<\/td>\n 24.0<\/td>\n 74.0<\/td>\n 30<\/td>\n <\/tr>\n
    Su\u00e9cia<\/td>\n 10.3<\/td>\n 600<\/td>\n 58,300<\/td>\n 60,000<\/td>\n 87<\/td>\n 19.8<\/td>\n 2.0<\/td>\n 26.0<\/td>\n 72.0<\/td>\n 10<\/td>\n <\/tr>\n
    Su\u00ed\u00e7a<\/td>\n 8.5<\/td>\n 900<\/td>\n 105,000<\/td>\n 91,000<\/td>\n 74<\/td>\n 15.4<\/td>\n 1.2<\/td>\n 27.5<\/td>\n 71.3<\/td>\n 2<\/td>\n <\/tr>\n
    Taiwan<\/td>\n 23.5<\/td>\n 900<\/td>\n 38,000<\/td>\n 60,000<\/td>\n 78<\/td>\n 14.1<\/td>\n 2.0<\/td>\n 34.0<\/td>\n 64.0<\/td>\n 19<\/td>\n <\/tr>\n
    Tail\u00e2ndia<\/td>\n 70.0<\/td>\n 550<\/td>\n 7,800<\/td>\n 18,000<\/td>\n 50<\/td>\n 10.1<\/td>\n 10.0<\/td>\n 38.0<\/td>\n 52.0<\/td>\n 21<\/td>\n <\/tr>\n
    Turquia<\/td>\n 83.0<\/td>\n 900<\/td>\n 10,800<\/td>\n 22,000<\/td>\n 76<\/td>\n 8.9<\/td>\n 10.0<\/td>\n 30.0<\/td>\n 60.0<\/td>\n 33<\/td>\n <\/tr>\n \n
    Ucr\u00e2nia<\/td>\n 43.7<\/td>\n 170<\/td>\n 3,900<\/td>\n 12,100<\/td>\n 69<\/td>\n 15.0<\/td>\n 11.0<\/td>\n 27.0<\/td>\n 62.0<\/td>\n 64<\/td>\n <\/tr>\n
    Emirados \u00c1rabes Unidos<\/td>\n 9.3<\/td>\n 420<\/td>\n 45,000<\/td>\n 70,000<\/td>\n 86<\/td>\n 2.5<\/td>\n 0.0<\/td>\n 39.0<\/td>\n 61.0<\/td>\n 16<\/td>\n <\/tr>\n
    Reino Unido<\/td>\n 67.0<\/td>\n 3,100<\/td>\n 46,000<\/td>\n 61,000<\/td>\n 83<\/td>\n 18.0<\/td>\n 1.0<\/td>\n 19.0<\/td>\n 80.0<\/td>\n 8<\/td>\n <\/tr>\n
    Estados Unidos<\/td>\n 332.0<\/td>\n 25,000<\/td>\n 75,000<\/td>\n 77,000<\/td>\n 82<\/td>\n 16.0<\/td>\n 1.0<\/td>\n 19.0<\/td>\n 80.0<\/td>\n 6<\/td>\n <\/tr>\n
    Uruguai<\/td>\n 3.5<\/td>\n 80<\/td>\n 23,100<\/td>\n 38,000<\/td>\n 95<\/td>\n 16.4<\/td>\n 8.0<\/td>\n 26.0<\/td>\n 66.0<\/td>\n 74<\/td>\n <\/tr>\n \n
    Vietname<\/td>\n 99.0<\/td>\n 450<\/td>\n 4,500<\/td>\n 11,000<\/td>\n 34<\/td>\n 6.2<\/td>\n 19.0<\/td>\n 28.0<\/td>\n 53.0<\/td>\n 70<\/td>\n <\/tr>\n \n \n <\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tMargem do distribuidor por sector e c\u00e1lculo da margem comercial de retalho\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tTaxa de comiss\u00e3o do agente de exporta\u00e7\u00e3o, taxa da ag\u00eancia de vendas internacional\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tQue pa\u00eds selecionar para o seu novo mercado de exporta\u00e7\u00e3o?\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRedigir uma apresenta\u00e7\u00e3o para um financiamento de investimento de crescimento global\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tPrever o crescimento das receitas num novo mercado de exporta\u00e7\u00e3o\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tDiferen\u00e7a entre distribuidor, franquia, ag\u00eancia ou licen\u00e7a para expans\u00e3o internacional\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tEstrat\u00e9gia de entrada no mercado chin\u00eas: 5 li\u00e7\u00f5es para o sucesso\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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    \n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tCustos de entrada no mercado internacional e investimentos\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Se pretende exportar para novos mercados, deve come\u00e7ar por selecionar os pa\u00edses certos para fazer neg\u00f3cios. Pode ser um pa\u00eds de onde recebe pedidos de informa\u00e7\u00e3o, mas \u00e9 aconselh\u00e1vel ter uma vis\u00e3o mais alargada. Estes s\u00e3o os tr\u00eas passos que recomendo sempre: descubra qual a necessidade que impulsiona as suas vendas; encontre o pa\u00eds onde […]<\/p>\n","protected":false},"author":2,"featured_media":43980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"templates-selection":[210],"class_list":["post-45990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","templates-selection-template-none"],"_links":{"self":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/45990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=45990"}],"version-history":[{"count":4,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/45990\/revisions"}],"predecessor-version":[{"id":52767,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/45990\/revisions\/52767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/media\/43980"}],"wp:attachment":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=45990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=45990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=45990"},{"taxonomy":"templates-selection","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/templates-selection?post=45990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}