{"id":4671,"date":"2022-12-22T11:28:06","date_gmt":"2022-12-22T10:28:06","guid":{"rendered":"https:\/\/exporteers.com\/listing-slotting-fee\/"},"modified":"2025-10-24T15:41:49","modified_gmt":"2025-10-24T13:41:49","slug":"listing-slotting-fee","status":"publish","type":"post","link":"https:\/\/exporteers.com\/pt-pt\/listing-slotting-fee\/","title":{"rendered":"Taxas de abertura de lojas e taxas de registo nos supermercados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4671\" class=\"elementor elementor-4671 elementor-3703\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b18c889 e-grid e-con-boxed e-con e-parent\" data-id=\"b18c889\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ead811 e-con-full e-flex e-con e-child\" data-id=\"6ead811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a75a7 elementor-widget elementor-widget-heading\" data-id=\"90a75a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Taxas de abertura de lojas e taxas de registo nos supermercados<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311006a elementor-widget elementor-widget-text-editor\" data-id=\"311006a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todos n\u00f3s queremos os nossos produtos \u00e0 vista nas prateleiras de qualquer supermercado, loja de conveni\u00eancia, drogaria ou loja de departamentos. Isto ir\u00e1 aumentar as suas vendas e dar ao seu produto o estatuto que merece. <\/p><p>No entanto, para l\u00e1 chegar, ter\u00e1 de pagar por isso, e quanto melhor for a posi\u00e7\u00e3o, mais elevada ser\u00e1 a taxa. Este artigo descreve o princ\u00edpio e d\u00e1-lhe algumas indica\u00e7\u00f5es sobre os honor\u00e1rios. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ae932 e-con-full e-flex e-con e-child\" data-id=\"22ae932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f45dad3 elementor-widget elementor-widget-image\" data-id=\"f45dad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg\" class=\"attachment-large size-large wp-image-46504\" alt=\"Sec\u00e7\u00e3o de frutas do supermercado\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg 1024w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-300x150.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-768x384.jpg 768w, https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c27c5c e-grid e-con-boxed e-con e-parent\" data-id=\"6c27c5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df4f003 e-con-full e-flex e-con e-child\" data-id=\"df4f003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765e9fe elementor-widget elementor-widget-heading\" data-id=\"765e9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defini\u00e7\u00e3o de uma listagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ef0d2 elementor-widget elementor-widget-text-editor\" data-id=\"13ef0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma <strong>listagem<\/strong> \u00e9 a introdu\u00e7\u00e3o de um produto\/linha de produtos na oferta de retalho de uma empresa de retalho\/servi\u00e7os alimentares num canal de retalho espec\u00edfico (offline ou online), territ\u00f3rio, loja(s) decidida(s) por um representante do retalho (gestor de categoria, gestor de retalho, gestor de loja, comprador) ap\u00f3s ter recebido todas as informa\u00e7\u00f5es e ter avaliado profundamente o potencial de lucro e de vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b400960 e-con-full e-flex e-con e-child\" data-id=\"b400960\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a4979 elementor-widget elementor-widget-heading\" data-id=\"34a4979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma taxa de abertura de faixas hor\u00e1rias?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5684e66 elementor-widget elementor-widget-text-editor\" data-id=\"5684e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma <strong>taxa de abertura de ranhura<\/strong> \u00e9 o montante de dinheiro\/taxa exigido pelo retalhista, uma vez que este tenha encontrado potencial para o seu produto, para cobrir alguns custos diretos (por exemplo, abertura de um c\u00f3digo de fornecedor, verifica\u00e7\u00e3o das normas de qualidade, lista no sistema de TI, etc.), mas principalmente para cobrir os custos de espa\u00e7o, que \u00e9 o recurso mais escasso\/valioso para um retalhista (tanto em linha como fora de linha).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bf6d60 e-grid e-con-boxed e-con e-parent\" data-id=\"6bf6d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-002587c e-con-full e-flex e-con e-child\" data-id=\"002587c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7298c23 elementor-widget elementor-widget-heading\" data-id=\"7298c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taxas de reserva, taxas de listagem, subs\u00eddios de reserva, pagamento por estadia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefbf17 elementor-widget elementor-widget-text-editor\" data-id=\"cefbf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todos estes s\u00e3o nomes para o facto de o supermercado ou outro ponto de venda a retalho querer otimizar o seu espa\u00e7o nas prateleiras. As m\u00e9tricas espec\u00edficas podem variar, mas o princ\u00edpio permanece o mesmo: \u00e9 uma forma de partilhar o risco\/oportunidade de um fracasso\/sucesso de uma listagem entre o fabricante e o retalhista. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03baab e-con-full e-flex e-con e-child\" data-id=\"e03baab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a21e01 e-con-full e-flex e-con e-child\" data-id=\"1a21e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240c43b elementor-widget elementor-widget-heading\" data-id=\"240c43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilize a nossa experi\u00eancia para convencer os distribuidores e retalhistas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2884122 e-grid e-con-boxed e-con e-child\" data-id=\"2884122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5d66bf e-con-full e-flex e-con e-child\" data-id=\"f5d66bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef345a6 elementor-widget elementor-widget-text-editor\" data-id=\"ef345a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ningu\u00e9m melhor do que o especialista em marketing internacional e parcerias <a href=\"https:\/\/exporteers.com\/alfred-griffioen\/\">Alfred Griffioen<\/a> para o ajudar a elaborar uma proposta que conven\u00e7a os parceiros de distribui\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14f71b elementor-widget elementor-widget-button\" data-id=\"c14f71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/exporteers.com\/pt-pt\/marque-uma-consulta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marque uma consulta de 90 minutos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b307653 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b307653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg\" class=\"attachment-large size-large wp-image-2635\" alt=\"Alfred Griffioen\" srcset=\"https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen.jpg 500w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-300x300.jpg 300w, https:\/\/exporteers.com\/wp-content\/uploads\/Alfred-Griffioen-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-023de42 e-grid e-con-boxed e-con e-parent\" data-id=\"023de42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23ed3f0 e-con-full e-flex e-con e-child\" data-id=\"23ed3f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad17e3 elementor-widget elementor-widget-heading\" data-id=\"6ad17e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O ponto de vista de um gestor de categoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ea519 elementor-widget elementor-widget-text-editor\" data-id=\"80ea519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um gestor de categoria de uma cadeia de retalho tem:<\/p><ul><li>Uma oportunidade potencial para selecionar produtos para as categorias atribu\u00eddas entre cerca de 500.000 SKUs<\/li><li>Precisa de selecionar produtos para uma loja que s\u00f3 pode manter 1.000\/3.000 SKUs nas prateleiras para as categorias que lhe foram atribu\u00eddas (4.000 pequenas &#8211; 10.000 m\u00e9dias &#8211; 40.000 grandes)<\/li><li>Um comprador compra, em m\u00e9dia, 400 SKUs por ano.<\/li><li>Um cesto numa \u00fanica viagem de compras \u00e9 composto por 30 a 60 SKUs.<\/li><\/ul><p>E um gestor de categoria sabe que <b>apenas<\/b><b> 1% dos novos <\/b><b>produtos<\/b> lan\u00e7ados no mercado sobrevivem mais de 1 ano&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ce0a1 elementor-widget elementor-widget-heading\" data-id=\"89ce0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Incluir um produto na lista \u00e9 retirar outro da lista<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9d368 elementor-widget elementor-widget-text-editor\" data-id=\"bd9d368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O espa\u00e7o de uma loja de retalho \u00e9 limitado. E j\u00e1 est\u00e1 totalmente optimizado. Isto significa que, se quiser ter o seu produto nas prateleiras, o gestor da categoria tem de retirar outro para arranjar espa\u00e7o. Assim, tem de desiludir outro fabricante que j\u00e1 pagou uma taxa de inscri\u00e7\u00e3o, mas cujos produtos n\u00e3o vendem o suficiente. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7796dc e-con-full e-flex e-con e-child\" data-id=\"c7796dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ba5ac elementor-widget elementor-widget-heading\" data-id=\"18ba5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemplos de alturas de taxas de ranhuras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8595903 elementor-widget elementor-widget-text-editor\" data-id=\"8595903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o h\u00e1 praticamente nenhum n\u00famero p\u00fablico dispon\u00edvel sobre as taxas de ranhura, mas pode encontr\u00e1-los na Internet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ac3d7 elementor-widget elementor-widget-text-editor\" data-id=\"98ac3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As taxas de coloca\u00e7\u00e3o de slots s\u00e3o, em m\u00e9dia, de 1500 euros por SKU e por loja.  <a style=\"font-size: 8px;\" href=\"https:\/\/traxretail.com\/nl\/blog\/snelle-gids-schapruimte-kosten\/\" target=\"_blank\" rel=\"noopener\">fonte<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a24531 elementor-widget elementor-widget-text-editor\" data-id=\"0a24531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em geral, a taxa de abertura inicial para um novo produto \u00e9 de cerca de 250 a 1 000 d\u00f3lares por artigo e por loja.  <a style=\"font-size: 8px;\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/education\/2022\/slotting-fees-and-slotting-allowances\/\" target=\"_blank\" rel=\"noopener\">fonte<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262984b elementor-widget elementor-widget-text-editor\" data-id=\"262984b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No caso dos produtos com toler\u00e2ncia de ranhuras, o montante m\u00e9dio das toler\u00e2ncias de ranhuras (por artigo, por retalhista, por \u00e1rea metropolitana) para as cinco categorias combinadas variava entre 2 313 e 21 768 d\u00f3lares, consoante o retalhista e a \u00e1rea metropolitana.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">fonte<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01838e elementor-widget elementor-widget-text-editor\" data-id=\"e01838e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os documentos de um retalhista apresentam v\u00e1rios pre\u00e7os que variam entre um m\u00ednimo de 500 d\u00f3lares para os artigos DSD e um m\u00e1ximo de 10 000 d\u00f3lares para outras categorias, com taxas de entalhe de aproximadamente 6 500 d\u00f3lares para artigos congelados e refrigerados.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">fonte<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd7c91 elementor-widget elementor-widget-text-editor\" data-id=\"cdd7c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As taxas de coloca\u00e7\u00e3o de slots deste retalhista variavam entre um m\u00ednimo de $50 para alguns produtos de padaria frescos e $10.000 por item para o departamento de mercearia de uma divis\u00e3o espec\u00edfica.  <a style=\"font-size: 8px;\" href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">fonte<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2806380 e-grid e-con-boxed e-con e-parent\" data-id=\"2806380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b385d5 e-con-full e-flex e-con e-child\" data-id=\"8b385d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f77d37 elementor-widget elementor-widget-heading\" data-id=\"1f77d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O seu caso: Pagaria 10.000 euros para \nter o seu produto nas prateleiras \nem 50 supermercados no estrangeiro\ndurante o pr\u00f3ximo semestre?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a0c47 elementor-widget elementor-widget-text-editor\" data-id=\"a9a0c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta \u00e9 a realidade dos bens de consumo r\u00e1pido. Porqu\u00ea? Vamos seguir o c\u00e1lculo de um diretor de compras de um supermercado.  <\/p><p>Olha para o seu produto mais vendido na categoria. Este produto \u00e9 vendido 3 vezes por dia numa loja com uma margem de 40 c\u00eantimos. <\/p><p><b>Vamos calcular:<\/b><\/p><ul><li>3 vezes<\/li><li>40 c\u00eantimos<\/li><li>vezes 50 supermercados<\/li><li>vezes 180 dias<\/li><\/ul><p>= 10.800 euros (que este produto traz)<\/p><p>Este \u00e9 o risco que o gestor de compras corre se o seu produto n\u00e3o se vender de todo. Para al\u00e9m do inc\u00f3modo de apresentar o seu produto e desiludir outra pessoa. Deste ponto de vista, os 10.000 euros que tem de pagar, apenas 200 euros por supermercado, s\u00e3o bastante realistas.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7586638 e-con-full e-flex e-con e-child\" data-id=\"7586638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5060f elementor-widget elementor-widget-heading\" data-id=\"8f5060f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ent\u00e3o, o que pode fazer enquanto propriet\u00e1rio de uma marca?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6141bcd elementor-widget elementor-widget-text-editor\" data-id=\"6141bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1<b>. fa\u00e7a um estudo de mercado<\/b><\/p><p>Saiba quem mais est\u00e1 no mercado e qual \u00e9 o seu pre\u00e7o e posicionamento. Que concorrente \u00e9 que vai substituir? <\/p><p>2)<b>Apresente os seus dados<\/b><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">O mais convincente \u00e9 mostrar as vendas dos seus produtos noutros pa\u00edses.<\/span><\/p><p>3<b>. chegue \u00e0s pessoas certas<\/b><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Utilize tanto quanto poss\u00edvel os contactos existentes que conhecem os gestores de compras certos.<\/span><\/p><p>4<b>. feche o neg\u00f3cio certo<\/b><\/p><p>Negoceie a publicidade ou a amostragem e outras solu\u00e7\u00f5es criativas que reforcem a sua marca em vez de se limitarem a cobrar taxas de inscri\u00e7\u00e3o.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0dff53 e-flex e-con-boxed e-con e-parent\" data-id=\"c0dff53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f905275 elementor-widget elementor-widget-html\" data-id=\"f905275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"45086\" class=\"elementor elementor-45086 elementor-45047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-dd92cd1 e-con-full e-flex e-con e-child\" data-id=\"dd92cd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6baadb elementor-widget elementor-widget-heading\" data-id=\"f6baadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leia mais dos nossos artigos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc0286 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"1fc0286\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-4 grid-col-tablet-4 grid-col-mobile-1 jet-listing-grid--821\" data-queried-id=\"4671|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:821,&quot;posts_num&quot;:8,&quot;columns&quot;:4,&quot;columns_tablet&quot;:4,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;N\\u00e3o foram encontrados artigos...&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"2\" data-listing-source=\"posts\" data-listing-id=\"821\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46055\" data-post-id=\"46055\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/o-retorno-do-investimento-para-a-expansao-internacional\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/banknotes-7850299_1280-1024x682.jpg);\" role=\"img\" aria-label=\"Notas de diferentes moedas\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tO retorno do investimento para a expans\u00e3o internacional\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46892\" data-post-id=\"46892\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/due-diligence-comercial-transfronteirica-para-investidores-em-fusoes-e-aquisicoes\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/dreamstimemaximum_138207929-1-1024x683.jpg);\" role=\"img\" aria-label=\"Empres\u00e1rios com aperto de m\u00e3o\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDue diligence comercial transfronteiri\u00e7a para investidores privados\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45965\" data-post-id=\"45965\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/redigir-uma-apresentacao-para-investimentos-de-crescimento-global\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-edmond-dantes-8555678-1024x683.jpg);\" role=\"img\" aria-label=\"Proposta de neg\u00f3cio\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tRedigir uma apresenta\u00e7\u00e3o para um financiamento de investimento de crescimento global\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45997\" data-post-id=\"45997\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/custos-de-entrada-no-mercado-internacional-e-investimentos\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-olly-842921-1024x620.jpg);\" role=\"img\" aria-label=\"Homem sentado no aeroporto\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tCustos de entrada no mercado internacional e investimentos\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-46336\" data-post-id=\"46336\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/estrategia-de-entrada-no-mercado-chines-5-licoes-para-o-sucesso\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/China-flag.jpg);\" role=\"img\" aria-label=\"China-flag\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tEstrat\u00e9gia de entrada no mercado chin\u00eas: 5 li\u00e7\u00f5es para o sucesso\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4663\" data-post-id=\"4663\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/difference-distributor-agent\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/7Eleven-1024x512.jpg);\" role=\"img\" aria-label=\"7Eleven\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tDiferen\u00e7a entre distribuidor, franquia, ag\u00eancia ou licen\u00e7a para expans\u00e3o internacional\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-4671\" data-post-id=\"4671\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/listing-slotting-fee\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/Supermarket-fruits-1-1024x512.jpg);\" role=\"img\" aria-label=\"Supermarket fruits section\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tTaxas de abertura de lojas e taxas de registo nos supermercados\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-45990\" data-post-id=\"45990\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5e40\" data-id=\"4ba5e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29f83 elementor-cta--skin-cover elementor-cta--valign-bottom elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6c29f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/exporteers.com\/pt-pt\/que-pais-selecionar-para-o-seu-novo-mercado-de-exportacao\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/exporteers.com\/wp-content\/uploads\/pexels-pixabay-163792-1024x768.jpg);\" role=\"img\" aria-label=\"Aeroporto com v\u00e1rias companhias a\u00e9reas\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--exit-zoom-in\">\n\t\t\t\t\t\tQue pa\u00eds selecionar para o seu novo mercado de exporta\u00e7\u00e3o?\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ad698 e-flex e-con-boxed e-con e-parent\" data-id=\"11ad698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d45dd6 e-con-full e-flex e-con e-child\" data-id=\"8d45dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d234a09 elementor-widget elementor-widget-heading\" data-id=\"d234a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas mais frequentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eca064 elementor-widget elementor-widget-toggle\" data-id=\"7eca064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">O que \u00e9 uma taxa de inscri\u00e7\u00e3o?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1321\"><p>Uma taxa de listagem \u00e9 uma quantia de dinheiro que o propriet\u00e1rio de uma marca ou distribuidor tem de pagar a um supermercado ou outra cadeia de retalho para ter os seus produtos na prateleira. Esta taxa vem juntar-se \u00e0 margem que o retalhista obt\u00e9m e n\u00e3o depende do volume. Geralmente, paga uma taxa de listagem por SKU (varia\u00e7\u00e3o de produto) e por loja  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">O que \u00e9 uma taxa de abertura de faixas hor\u00e1rias?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1322\"><p>Uma taxa de coloca\u00e7\u00e3o \u00e9 uma quantia de dinheiro que o propriet\u00e1rio de uma marca ou distribuidor tem de pagar a um supermercado ou outra cadeia de retalho para colocar os seus produtos nas prateleiras. Esta taxa vem juntar-se \u00e0 margem que o retalhista obt\u00e9m e n\u00e3o depende do volume. A maior parte das vezes, paga uma taxa de coloca\u00e7\u00e3o por SKU (varia\u00e7\u00e3o de produto) e por loja  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todos n\u00f3s queremos os nossos produtos \u00e0 vista nas prateleiras de qualquer supermercado, loja de conveni\u00eancia, drogaria ou loja de departamentos. Isto ir\u00e1 aumentar as suas vendas e dar ao seu produto o estatuto que merece. No entanto, para l\u00e1 chegar, ter\u00e1 de pagar por isso, e quanto melhor for a posi\u00e7\u00e3o, mais elevada ser\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"templates-selection":[210],"class_list":["post-4671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","templates-selection-template-none"],"_links":{"self":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/4671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":3,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":53037,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/posts\/4671\/revisions\/53037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/media\/3704"}],"wp:attachment":[{"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=4671"},{"taxonomy":"templates-selection","embeddable":true,"href":"https:\/\/exporteers.com\/pt-pt\/wp-json\/wp\/v2\/templates-selection?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}