{"id":46328,"date":"2022-12-22T11:30:06","date_gmt":"2022-12-22T10:30:06","guid":{"rendered":"https:\/\/exporteers.com\/cin-pazarina-giris-stratejisi-basari-icin-5-ders\/"},"modified":"2025-01-11T23:05:08","modified_gmt":"2025-01-11T22:05:08","slug":"cin-pazarina-giris-stratejisi-basari-icin-5-ders","status":"publish","type":"post","link":"https:\/\/exporteers.com\/tr\/cin-pazarina-giris-stratejisi-basari-icin-5-ders\/","title":{"rendered":"\u00c7in pazar\u0131na giri\u015f stratejisi: Ba\u015far\u0131 i\u00e7in 5 ders"},"content":{"rendered":"\t\t
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\u00c7in pazar\u0131na giri\u015f stratejisi: Ba\u015far\u0131 i\u00e7in 5 ders<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Y\u0131llar boyunca ben ve meslekta\u015flar\u0131m bir\u00e7ok \u015firkete \u00c7in pazar\u0131na giri\u015fleri konusunda dan\u0131\u015fmanl\u0131k yapt\u0131k. Neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve neyin yanl\u0131\u015f gitti\u011fini g\u00f6rd\u00fck. <\/p>\n

\u00c7in insanlar\u0131n bekledi\u011finden daha karma\u015f\u0131kt\u0131r, oraya d\u00fczg\u00fcn bir plan yapmadan gitmemelisiniz. Olgunlu\u011fa, b\u00fct\u00e7eye ve planl\u0131 bir yakla\u015f\u0131ma ihtiyac\u0131n\u0131z var. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sadece \u00c7in’deki insan say\u0131s\u0131yla pazar pay\u0131n\u0131z\u0131 katlamak de\u011fil, di\u011fer yandan bir\u00e7ok sekt\u00f6rde \u015fans\u0131n\u0131z var.<\/p>\n

\u00d6zellikle ihracat direkt\u00f6rleri ve uluslararas\u0131 sat\u0131\u015f m\u00fcd\u00fcrleri i\u00e7in \u00c7in pazar\u0131na giri\u015f i\u00e7in en \u00f6nemli derslerimizi derledik.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Basit ve ucuz bir \u00fcr\u00fcnle bile \u00c7in’de masada bir koltu\u011funuz olabilir. Rekabet \u00e7ok \u015fiddetli ve e\u011fer basit ve ucuz bir \u00fcr\u00fcn\u00fcn\u00fcz varsa 100’lerce ya da 1000’lerce markas\u0131z \u00fcr\u00fcnle yar\u0131\u015facaks\u0131n\u0131z. Bat\u0131 i\u00e7in daha yayg\u0131n olan\u0131 kendinizi orta segmentte ya da daha \u00fcstte konumland\u0131rmakt\u0131r. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Ba\u015flamadan \u00f6nce zaten ba\u015far\u0131l\u0131 olman\u0131z gerekir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7inliler risk almay\u0131 ve ba\u015fka kimsede olmayan bir \u00fcr\u00fcnle \u00f6ne \u00e7\u0131kmay\u0131 sevmezler. Kesinli\u011fi, kan\u0131tlanm\u0131\u015f kaliteyi ve her \u015feyden \u00f6nce g\u00fcvendikleri ki\u015filer taraf\u0131ndan tavsiye edilenleri tercih ederler. \u00c7inliler kazananlar\u0131 se\u00e7meyi sever, bu nedenle pazara girmeden \u00f6nce zaten kazanan olun. <\/p>\n

Dolay\u0131s\u0131yla, ba\u015fka bir \u00fclkede net bir ba\u015far\u0131 hikayeniz yoksa, \u00c7in’e gitmeyin.<\/strong> Bu kadar a\u00e7\u0131k ve basit. \u00c7in, kazananlar\u0131n ve kaybedenlerin oldu\u011fu bir pazard\u0131r ve arada pek bir fark yoktur. Dolay\u0131s\u0131yla, hem B2B hem de B2C’de ba\u015fka bir \u00fclkede net bir kazanan de\u011filseniz, rekabetin daha da \u015fiddetli oldu\u011fu \u00c7in’de b\u00fcy\u00fck olas\u0131l\u0131kla kazanamayacaks\u0131n\u0131z. <\/p>\n

Dolay\u0131s\u0131yla insanlar\u0131n kontrol edebilece\u011fi bir anlat\u0131ma ihtiyac\u0131n\u0131z var: ‘Almanya’da pazar lideriyiz’. ‘Sat\u0131\u015flar\u0131m\u0131z her y\u0131l istikrarl\u0131 bir \u015fekilde %200 artt\u0131’. ‘Singapur’daki her 5 evden biri bizim b\u0131\u00e7aklar\u0131m\u0131z\u0131 kullan\u0131yor’. ‘Krali\u00e7e Elisabeth s\u0131k m\u00fc\u015fterilerimizden biri’. <\/p>\n

B\u00f6yle bir anlat\u0131ma nas\u0131l ula\u015f\u0131l\u0131r? \u00d6rne\u011fin teknik bir \u00fcr\u00fcn i\u00e7in, nas\u0131l ve kim taraf\u0131ndan geli\u015ftirildi\u011fini, yenili\u011fin ne oldu\u011funu anlatabilirsiniz. Ayr\u0131ca \u00c7in d\u0131\u015f\u0131nda nerede ba\u015far\u0131l\u0131 oldu\u011funuzu da payla\u015f\u0131n. <\/p>\n

Ya da \u00c7in’de \u00fcretilemeyecek bir \u015feye sahip olmal\u0131s\u0131n\u0131z. \u015eampanya, \u0130svi\u00e7re Peyniri, Fransa’dan herhangi bir parf\u00fcm, \u0130talya’dan herhangi bir tasar\u0131m gibi net bir \u00fclke ibaresi olan bir \u015fey. Bunlar genellikle l\u00fcks \u00fcr\u00fcnler olacakt\u0131r. Ve \u015fu anda \u00c7in’de g\u0131da g\u00fcvenli\u011finin bir sorun oldu\u011fu baz\u0131 g\u0131da \u00fcr\u00fcnleri talep g\u00f6r\u00fcyor olabilir. O zaman ba\u015far\u0131 hikayeniz ne kadar \u00f6zel ya da ne kadar g\u00fcvenli oldu\u011fudur. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. \u00d6nemli olan \u00fcr\u00fcnden \u00e7ok hikayedir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn \u00c7in pazar\u0131nda nereye uydu\u011funu d\u00fc\u015f\u00fcnmelisiniz. \u00dcr\u00fcn\u00fcn\u00fcz ne olursa olsun, hangi pazar segmentini hedefledi\u011finizi, hangi m\u00fc\u015fteri davran\u0131\u015f\u0131ndan yararland\u0131\u011f\u0131n\u0131z\u0131 bilmelisiniz. Ancak, \u00f6zellikle markan\u0131n ge\u00e7mi\u015fi, s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve kalitesi s\u00f6z konusu oldu\u011funda, markan\u0131n konumland\u0131r\u0131lmas\u0131 temel farkl\u0131la\u015ft\u0131r\u0131c\u0131d\u0131r ve \u00c7inliler bu durumda daha fazla para harcamaya isteklidir. <\/p>\n

Yurtd\u0131\u015f\u0131ndan gelen bir \u00fcr\u00fcn\u00fcn \u00c7in pazar\u0131na d\u00fc\u015fmesi diye bir \u015fey s\u00f6z konusu de\u011fildir. Yurtd\u0131\u015f\u0131ndan markal\u0131 \u00fcr\u00fcnler sat\u0131n alan ve bunlar\u0131 e-ticaret platformlar\u0131na getiren baz\u0131 \u00c7inliler var. Ancak genel olarak iyi bir anlat\u0131ma ve bunu geni\u015f bir \u015fekilde iletmeye ihtiyac\u0131n\u0131z var. <\/p>\n

\u0130leti\u015fim s\u00f6z konusu oldu\u011funda en b\u00fcy\u00fck soru, anlat\u0131n\u0131z\u0131 1,5 milyar insana nas\u0131l ula\u015ft\u0131raca\u011f\u0131n\u0131zd\u0131r. \u00c7o\u011fu Bat\u0131l\u0131 marka i\u00e7in ilk olarak K\u0131y\u0131 \u015fehirlerindeki orta s\u0131n\u0131f insanlara odaklanacaks\u0131n\u0131z. Ve bu bile b\u00fcy\u00fck bir grup. Dolay\u0131s\u0131yla daha fazla odaklanman\u0131z gerekecek. Genel sat\u0131n alma davran\u0131\u015f\u0131, Avrupa ve Amerika Birle\u015fik Devletleri’nden \u00e7ok daha g\u00fc\u00e7l\u00fc bir \u015fekilde online ve e-ticarete y\u00f6nelmi\u015f durumda. Ya\u015fl\u0131 insanlar bile e-ticareti ak\u0131c\u0131 bir \u015fekilde kullan\u0131yor. Ve hepsi anlat\u0131ya dayal\u0131 olarak \u00fcr\u00fcnleri kar\u015f\u0131la\u015ft\u0131r\u0131yor. <\/p>\n

Daha fazla B2B \u00fcr\u00fcn a\u00e7\u0131s\u0131ndan, en iyi yollardan biri piyasadaki komisyon acenteleriyle \u00e7al\u0131\u015fmakt\u0131r. Bu \u015firketler ya da bireyler olabilir. Ancak sizinle \u00e7al\u0131\u015fmaya ba\u015flamadan \u00f6nce \u00fcr\u00fcne g\u00fcven duymalar\u0131 da gerekir. \u0130\u015fte bu noktada tekrar marka hikayesine d\u00f6n\u00fcyoruz. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Her \u015fey birbirine ba\u011fl\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7in’de ileti\u015fim nas\u0131l farkl\u0131? E-ticaret evreni \u00c7in’deki yabanc\u0131 \u015firketler i\u00e7in belki de en b\u00fcy\u00fck s\u00fcrpriz. Influencer’larla, video blogger’larla ve tavsiyelerle \u00e7al\u0131\u015fmak e-ticaret platformlar\u0131yla s\u0131k\u0131 s\u0131k\u0131ya ba\u011flant\u0131l\u0131. Kendinizi bu galaksiye y\u00f6nlendirmeniz gerekiyor. <\/p>\n

Influencer tavsiyeleri, platformlar hakk\u0131nda bilgi, ek sorular, t\u00fcm sipari\u015f s\u00fcreci, teslimat ve iadeler sorunsuz bir s\u00fcre\u00e7 olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc s\u00fcre\u00e7 iyi giderse, bu tavsiyelere yol a\u00e7ar ve sat\u0131\u015f yapmak i\u00e7in bu tavsiyelere ihtiyac\u0131n\u0131z vard\u0131r. Bu s\u00fcreci ba\u015flatmak i\u00e7in ba\u015flang\u0131\u00e7ta paraya ihtiya\u00e7 vard\u0131r, ancak sonunda bununla hile yap\u0131lmaz. \u00dcr\u00fcn kaliteniz veya teslimat\u0131n\u0131z k\u00f6t\u00fcyse, piyasadan \u00e7ekilirsiniz. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00c7in'deki g\u00fcvenilir bir ihracat dan\u0131\u015fman\u0131yla do\u011frudan ba\u011flant\u0131 kurun<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yerel dan\u0131\u015fman\u0131m\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc konumland\u0131rman\u0131n ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131 kurman\u0131n en iyi yolu konusunda size tavsiyelerde bulunabilir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hata:<\/strong> \u0130leti\u015fim formu bulunamad\u0131.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Arac\u0131lar kolayca devre d\u0131\u015f\u0131 b\u0131rak\u0131l\u0131r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7inliler, di\u011fer \u00fclkelere k\u0131yasla daha iyi fiyatlar, daha h\u0131zl\u0131 hizmetler ve daha iyi ko\u015fullar elde etmek i\u00e7in arac\u0131n\u0131z\u0131 ge\u00e7ip do\u011frudan size ula\u015fmaya \u00e7al\u0131\u015facakt\u0131r.<\/p>\n

\u00c7in’de arac\u0131lara yer var m\u0131? Evet, \u00f6zellikle birden fazla da\u011f\u0131t\u0131m kanal\u0131n\u0131z varsa, ana distrib\u00fct\u00f6r veya ithalat\u00e7\u0131 gibi merkezi bir noktaya sahip olmak ak\u0131ll\u0131ca olacakt\u0131r. Ancak arac\u0131lar yaln\u0131zca katma de\u011fer varsa var olabilir ve de\u011fer zincirindeki ili\u015fkileri sa\u011fl\u0131kl\u0131 tutmak i\u00e7in onlar\u0131 belirli bir \u015fekilde y\u00f6netmeniz gerekir. Yak\u0131n ba\u011flant\u0131da kalman\u0131z, pazardaki zorluklar\u0131 tart\u0131\u015fman\u0131z ve \u00f6zel destek sa\u011flaman\u0131z gerekir. \u00c7in’de markan\u0131z\u0131 kontrol etmekten vazge\u00e7memelisiniz, \u00e7\u00fcnk\u00fc marka hikayesinin sahibi sizsiniz. <\/p>\n

Kontrol\u00fc elinizde tutmak i\u00e7in ba\u015flang\u0131\u00e7 se\u00e7eneklerinden biri, \u00c7in’de bir \u015firketiniz olmadan bir da\u011f\u0131t\u0131m a\u011f\u0131 kurmaya odaklanmak ve \u00f6deme sorunlar\u0131n\u0131 vb. \u00e7\u00f6zmek i\u00e7in distrib\u00fct\u00f6rlerinizi \u00c7in’deki bir ticari hizmet sa\u011flay\u0131c\u0131s\u0131 ile denetlemektir. Ancak distrib\u00fct\u00f6rleriniz de sizi g\u00f6rmek ve \u00fcr\u00fcnlerinizi ve marka hikayenizi anlatman\u0131z\u0131 isteyecektir. <\/p>\n

Bir ba\u015fka se\u00e7enek de bir sat\u0131\u015f kulu\u00e7ka merkezi ile \u00e7al\u0131\u015fmakt\u0131r. Sizin i\u00e7in \u00e7al\u0131\u015facak yerel personeli i\u015fe alman\u0131za, onlara bir ofis ve lojistik sa\u011flaman\u0131za yard\u0131mc\u0131 olacaklard\u0131r. Bu \u015fekilde \u00c7inli personelinizi g\u00fcnl\u00fck olarak desteklemek ve pe\u015flerinden ko\u015fmak zorunda kalmazs\u0131n\u0131z ve \u00f6zellikle birka\u00e7 \u00e7al\u0131\u015fanla bu, kendi ofisinizi kurmaktan \u00e7ok daha ucuzdur. <\/p>\n

\u00dc\u00e7\u00fcnc\u00fc se\u00e7enek ise \u00c7in’de bir \u015fube kurmakt\u0131r. Ancak bu, \u00c7in’de bizzat bulunmadan veya en az\u0131ndan \u015firketi ba\u011f\u0131ms\u0131z olarak temsil edebilecek bir \u015firket m\u00fcd\u00fcr\u00fc istihdam etmeden, \u00f6rne\u011fin bir banka hesab\u0131 a\u00e7mak i\u00e7in zordur. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Online sat\u0131\u015f bile ki\u015fiseldir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google \u00c7in’de engellenmi\u015ftir ve ayn\u0131 durum t\u00fcm standart internet platformlar\u0131 i\u00e7in de ge\u00e7erlidir ve \u00c7in kendi ara\u00e7lar\u0131yla bir ‘balon’ haline gelmektedir. \u00c7in’de WeChat \u00fcr\u00fcnlere g\u00f6z atmak, \u00f6deme yapmak ve para transfer etmek i\u00e7in bir ara\u00e7t\u0131r. Baidu, Google’\u0131n \u00c7in’deki e\u015fde\u011feridir <\/p>\n

\u00c7in’de \u00c7ince bir web sitesine mi ihtiyac\u0131n\u0131z var? En az\u0131ndan t\u00fcm temel materyallerinizin \u00c7ince olmas\u0131 ve Renminbi cinsinden fiyatland\u0131rma yapman\u0131z gerekir. Hikayenizin \u00c7ince anlat\u0131lmas\u0131 ve bir web sitesinin \u00f6tesinde uygulamalar veya platformlarda i\u00e7erik sa\u011flaman\u0131z gerekir. B2C’de odak noktas\u0131 daha \u00e7ok platformlard\u0131r \u00e7\u00fcnk\u00fc bunlar sipari\u015f i\u015flevselli\u011fi ve k\u00fc\u00e7\u00fck komisyonlarla influencer pazarlamas\u0131 gibi ara\u00e7lara sahiptir. Kendi web sitenize ihtiyac\u0131n\u0131z yok. <\/p>\n

B2B i\u00e7in bu biraz daha gelenekseldir ve web siteniz materyallerinizi ve i\u00e7eri\u011finizi sergilemek i\u00e7in temel olu\u015fturabilir. Ancak ki\u015fisel sat\u0131\u015f \u00e7ok daha \u00f6nemlidir. Bu, kap\u0131lar\u0131 \u00e7almak, konferanslara gitmek ve telefon g\u00f6r\u00fc\u015fmeleri yapmakt\u0131r. <\/p>\n

Ve e\u011fer \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z varsa, ki\u015fisel ve duyarl\u0131 olman\u0131z da son derece \u00f6nemlidir. Sohbet tercihen g\u00fcn\u00fcn 24 saati a\u00e7\u0131k olmal\u0131 ve h\u0131zl\u0131 bir \u015fekilde yan\u0131tlanmal\u0131d\u0131r. B2B’de, aramadan \u00f6nce WeChat \u00fczerinden ileti\u015fim kurun ve WeChat QR kodunuzu web sitesinde veya en az\u0131ndan e-postan\u0131zda bulundurun. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Yani bu kolay bir hikaye de\u011fil, nas\u0131l yap\u0131l\u0131r?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Genel olarak \u00c7in pazar\u0131na girmek \u00e7o\u011fu \u015firketin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnden daha fazla \u00e7aba gerektirir. S\u00fcrekli kat\u0131l\u0131m gerektirir ve bu konuda zirvede kalman\u0131z gerekir. \u00d6n\u00fcm\u00fczdeki 5 y\u0131l boyunca bu konu g\u00fcndeminizin en \u00fcst s\u0131ralar\u0131nda yer almal\u0131d\u0131r. <\/p>\n

\u00c7in’de i\u015f yapmak hala son derece ki\u015fisel oldu\u011fundan, ya kendiniz orada olmal\u0131s\u0131n\u0131z ya da sahada g\u00fcvendi\u011finiz bir ki\u015fi olmal\u0131. Di\u011fer \u00fclkelerde \u00fcnl\u00fc olsan\u0131z bile, \u00c7in’de \u00e7o\u011funlukla s\u0131f\u0131rdan ba\u015flamak zorunda kalacaks\u0131n\u0131z, bu nedenle orada olmak, ticari fuarlara kat\u0131lmak, \u00c7ince uygun sat\u0131\u015f materyallerine sahip olmak ve distrib\u00fct\u00f6rlerinizle ili\u015fki kurmak i\u00e7in yan\u0131n\u0131za iyi bir b\u00fct\u00e7e al\u0131n. <\/p>\n

Be\u015f b\u00fcy\u00fck \u015fehir \u00e7o\u011fu Bat\u0131l\u0131 marka i\u00e7in do\u011fal ba\u015flang\u0131\u00e7 noktalar\u0131d\u0131r, \u00e7\u00fcnk\u00fc \u015firketinizi kurmak i\u00e7in daha iyi bir altyap\u0131 vard\u0131r, do\u011fru yetenekleri i\u015fe alabilirsiniz ve orta s\u0131n\u0131f hedef kitleniz zaten oradad\u0131r.<\/p>\n

Ara\u015ft\u0131rma yaparak ve \u00fcr\u00fcnlerinizi potansiyel distrib\u00fct\u00f6rlere veya son m\u00fc\u015fterilere sunarak k\u00fc\u00e7\u00fck ad\u0131mlarla ba\u015flayabilirsiniz. Ancak \u00f6nemli olan, \u00c7in pazar\u0131na uygun marka hikayenizi geli\u015ftirmek ve elde etti\u011finiz her k\u00fc\u00e7\u00fck ba\u015far\u0131 ile bunu geli\u015ftirmektir. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Daha fazla makalemizi okuyun<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tUluslararas\u0131 geni\u015fleme i\u00e7in Yat\u0131r\u0131m\u0131n Geri D\u00f6n\u00fc\u015f\u00fc\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tKi\u015fisel bak\u0131m \u00fcr\u00fcnlerinde ‘do\u011fal’ ve ‘organik’ ayr\u0131m\u0131\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tS\u00fcpermarketlerde slotting \u00fccretleri ve listeleme \u00fccretleri\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tPotansiyel bir distrib\u00fct\u00f6r\u00fc, internet ma\u011fazas\u0131n\u0131 veya perakendeciyi sizinle \u00e7al\u0131\u015fmaya ikna edin\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u00d6zel yat\u0131r\u0131mc\u0131lar i\u00e7in s\u0131n\u0131r \u00f6tesi ticari durum tespiti\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tUluslararas\u0131 pazara giri\u015f maliyetleri ve yat\u0131r\u0131mlar\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tYeni bir ihracat pazar\u0131nda gelir art\u0131\u015f\u0131n\u0131n \u00f6ng\u00f6r\u00fclmesi\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\u0130hracat ve k\u00fcresel geni\u015fleme i\u00e7in i\u015f durumu\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Y\u0131llar boyunca ben ve meslekta\u015flar\u0131m bir\u00e7ok \u015firkete \u00c7in pazar\u0131na giri\u015fleri konusunda dan\u0131\u015fmanl\u0131k yapt\u0131k. Neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve neyin yanl\u0131\u015f gitti\u011fini g\u00f6rd\u00fck. \u00c7in insanlar\u0131n bekledi\u011finden daha karma\u015f\u0131kt\u0131r, oraya d\u00fczg\u00fcn bir plan yapmadan gitmemelisiniz. Olgunlu\u011fa, b\u00fct\u00e7eye ve planl\u0131 bir yakla\u015f\u0131ma ihtiyac\u0131n\u0131z var. Sadece \u00c7in’deki insan say\u0131s\u0131yla pazar pay\u0131n\u0131z\u0131 katlamak de\u011fil, di\u011fer yandan bir\u00e7ok sekt\u00f6rde \u015fans\u0131n\u0131z var. \u00d6zellikle […]<\/p>\n","protected":false},"author":2,"featured_media":8894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"templates-selection":[210],"class_list":["post-46328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","templates-selection-template-none"],"_links":{"self":[{"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/posts\/46328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/comments?post=46328"}],"version-history":[{"count":1,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/posts\/46328\/revisions"}],"predecessor-version":[{"id":46329,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/posts\/46328\/revisions\/46329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/media\/8894"}],"wp:attachment":[{"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/media?parent=46328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/categories?post=46328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/tags?post=46328"},{"taxonomy":"templates-selection","embeddable":true,"href":"https:\/\/exporteers.com\/tr\/wp-json\/wp\/v2\/templates-selection?post=46328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}