If you have a software product, a service that can be delivered from abroad or a physical product that people don’t mind waiting for, you can do business internationally directly from your own country.
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As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
Customers who see prices and can pay in their local currency are three times more likely to deal with you. So it makes sense to offer this option.
Credit card payments typically work best up to an amount equivalent to 500 USD or EUR. If the invoicing amount is higher, there often is a different internal procedure required.
The Australian e-commerce market is thriving, with a diverse range of platforms catering to different business needs. Here are some of the main webshops and e-commerce platforms in Australia:
Market Share: Dominates the e-commerce market with 88 million estimated monthly visits
Focus: Wide range of products, from books to groceries
Amazon Australia launched in 2017 and quickly became the leading e-commerce platform. It offers fast delivery through multiple distribution centers across the country. The platform’s success stems from its vast product selection and efficient logistics network, making it an attractive option for both sellers and consumers.
Market Share: Second most visited with 51 million estimated monthly visits
Focus: Auction and fixed-price sales, diverse product range
eBay Australia combines auction and immediate sales formats, catering to individual sellers, small businesses, and large corporations. The introduction of “eBay Guaranteed Delivery” in 2018 significantly improved delivery times, enhancing its competitiveness in the market.
Market Share: Popular among Australian businesses of all sizes
Focus: User-friendly e-commerce platform for creating online stores
Shopify is widely recognized for its ease of use, scalability, and extensive app ecosystem. It offers responsive designs, 24/7 customer support, and mobile-friendly features, making it suitable for businesses ranging from startups to large enterprises.
Market Share: Growing presence in the Australian market
Focus: Scalable e-commerce solutions for fast-growing businesses
BigCommerce provides advanced e-commerce features, including inventory management, multi-channel selling, and customizable templates. It’s particularly suitable for large and fast-growing businesses, B2B and B2C companies, and multi-channel sellers.
Market Share: One of Australia’s biggest e-commerce platforms
Focus: Daily deals and a wide range of products
Catch boasts impressive sales figures, with 25,000 sales per day and an average spend of $130. The platform offers opportunities for sellers to reach a large customer base and benefit from its established reputation in the Australian market.
First of all you may have to pay import duties or settle VAT. There are certain thresholds for both of these charges, e.g. while importing in the EU you don’t have to pay import duties on any shipment worth less than € 150.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.