If you have a software product, a service that can be delivered from abroad or a physical product that people don’t mind waiting for, you can do business internationally directly from your own country.
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As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
Customers who see prices and can pay in their local currency are three times more likely to deal with you. So it makes sense to offer this option.
Credit card payments typically work best up to an amount equivalent to 500 USD or EUR. If the invoicing amount is higher, there often is a different internal procedure required.
The Italian e-commerce market is rapidly expanding, driven by increased internet usage and a growing preference for online shopping. Here are some key details about the Italian e-commerce landscape:
Market Share: Dominant player in the Italian e-commerce market
Monthly Visits: Approximately 30 million
Amazon Italy leads the market with a vast selection of products across various categories, including electronics, fashion, and household items. Its Prime membership offers fast delivery and exclusive deals, making it a favorite among Italian consumers.
Market Share: Significant presence in the online auction and retail space
Monthly Visits: Around 10 million
eBay Italy combines auction-style listings with fixed-price sales, catering to both individual sellers and businesses. The platform is popular for unique items and collectibles, as well as a wide range of new products.
Market Share: Leading online fashion retailer in Italy
Monthly Visits: Approximately 8 million
Zalando specializes in fashion and lifestyle products, offering a wide selection of clothing, shoes, and accessories from various brands. Its strong focus on customer service and free returns enhances its appeal to fashion-conscious consumers.
Market Share: Major electronics retailer in Italy
Monthly Visits: About 5 million
Unieuro is known for its extensive range of consumer electronics and home appliances. The platform offers competitive prices and frequent promotions, making it a go-to destination for tech-savvy shoppers.
Market Share: Popular for books and media products
Monthly Visits: Approximately 2 million
IBS specializes in books, music, movies, and video games. It caters to avid readers and media enthusiasts, offering a wide selection of titles and competitive pricing.
First of all you may have to pay import duties or settle VAT. There are certain thresholds for both of these charges, e.g. while importing in the EU you don’t have to pay import duties on any shipment worth less than € 150.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.