If you have a software product, a service that can be delivered from abroad or a physical product that people don’t mind waiting for, you can do business internationally directly from your own country.
As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
Customers who see prices and can pay in their local currency are three times more likely to deal with you. So it makes sense to offer this option.
Credit card payments typically work best up to an amount equivalent to 500 USD or EUR. If the invoicing amount is higher, there often is a different internal procedure required.
The United States e-commerce market is the second largest globally, with robust growth and diverse platforms catering to various consumer needs. Here are some key details about the USA e-commerce landscape:
Market Share: 37.6% of the U.S. e-commerce market
Monthly Visits: 3.25 billion (June 2024)
Amazon dominates the U.S. e-commerce scene with its vast product selection, Prime delivery service, and customer-centric approach. It offers robust tools for sellers and has significantly shaped American online shopping habits.
Market Share: 6.4% of the U.S. e-commerce market
Monthly Visits: 432.59 million (June 2024)
Walmart has successfully transitioned its brick-and-mortar dominance to the online space, offering a wide range of products and leveraging its extensive physical store network for efficient order fulfillment.
Monthly Visits: 674.28 million (June 2024)
eBay remains a significant player in the U.S. e-commerce market, particularly for auction-style sales and unique or second-hand items.
Monthly Visits: 383.92 million (June 2024)
Etsy has carved out a niche for handmade, vintage, and unique items, appealing to consumers seeking personalized and artisanal products.
Market Share: 3.6% of the U.S. e-commerce market
Apple’s online store is a significant player, especially for its own products and accessories.
The U.S. e-commerce market is projected to reach $1.22 trillion by the end of 2024, growing at a CAGR of 8.99% between 2024 and 2029. In the third quarter of 2024, e-commerce sales accounted for 16.2% of total retail sales, reaching $300.05 billion.
Key trends in the U.S. e-commerce market include the increasing adoption of mobile commerce, the rise of social commerce, and the growing importance of omnichannel retail strategies. The market continues to evolve rapidly, with new technologies and changing consumer preferences shaping its future.
First of all you may have to pay import duties or settle VAT. There are certain thresholds for both of these charges, e.g. while importing in the EU you don’t have to pay import duties on any shipment worth less than € 150.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.