Alfred Griffioen

Alfred Griffioen has over 20 years of experience in international marketing and sales, and has helped over 200 companies with their international market entry. Being both a marketeer and financial expert, Alfred has assisted many companies with building their financial export plans and business cases for international expansion.

Alfred Griffioen has a background as marketeer and business developer. After a period as manager at a strategy consultant he founded Alliance experts and expanded the partner network of Alliance experts worldwide. In 2024, he converted this into Exporteers.

Alfred is the author of several books on strategic management, including his latest book Creating Profit Through Alliances, and a renowned lecturer. He has a strong focus on the financial aspects of international business and sees collaboration with local partners as an important way to reduce risks and to increase profits.

He advises companies around the world on how to grow their business internationally, with a focus on global marketing, distribution partnerships and finance. In his advice Alfred is straightforward, honest and creative.