If you have a software product, a service that can be delivered from abroad or a physical product that people don’t mind waiting for, you can do business internationally directly from your own country.
Our local consultant can advise you on the best way to enter the market and to find and approach relevant web shops, or set up your own online shop.
As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.
With the tooling of our partner Instantly.ai you can define your target group, whether it’s 50 or 50.000 people. Send them a sequence of emails, directly in their inbox, for typically under 10 dollarcents per persoon.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
For targeting a country you may need website translations that go beyond Google translate. You can do this with WPML.
WPML is a Wordpress plugin that helps you set up different translations of your web pages. This can be with automated translations, but you can also choose to have manual or adjusted translations or even specific content on the language pages.
Customers who see prices and can pay in their local currency are three times more likely to deal with you. So it makes sense to offer this option.
Credit card payments typically work best up to an amount equivalent to 500 USD or EUR. If the invoicing amount is higher, there often is a different internal procedure required.
Stripe combines various payment methods available in a country, even including direct bank payments and after pay. This way the barrier for your clients to do business is low.
First of all you may have to pay import duties or settle VAT. There are certain thresholds for both of these charges, e.g. while importing in the EU you don’t have to pay import duties on any shipment worth less than € 150.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Getting your products imported and delivered in a specific country can be a challenge. I have good experience with Tecex, who can act as your importer of record and even physical distributor. If you leave your details, they will contact you.
The Chinese online market is the largest in the world, valued at approximately USD 2.3 trillion in 2022. This immense market is fueled by a rapidly growing middle class, increasing smartphone and internet penetration, and a strong preference for online shopping platforms. Major players like Alibaba and JD.com dominate the landscape, offering a diverse range of products and services. Here are some of the main webshops in China:
Market Share: Largest C2C platform in China
Focus: Wide range of products, from fashion to electronics
Taobao stands as the largest marketplace in China, boasting an impressive 275.6 million monthly visitors. This platform thrives on user-generated content, such as product reviews and ratings, which enhances consumer trust. For businesses looking to sell on Taobao, leveraging its various marketing tools and advertising services is essential. Additionally, utilizing the AliPay payment system can streamline transactions and improve customer experience.
Market Share: Generated US$155 billion in eCommerce revenue in 2023
Focus: Electronics, appliances, and a wide range of goods
JD.com is renowned for its robust logistics network and innovative delivery methods, including autonomous vehicles and drones. With a strong reputation for authentic products, it appeals to consumers seeking reliability. Sellers can capitalize on JD.com’s efficient delivery system and its focus on electronics and home appliances to reach a tech-savvy audience effectively.
Market Share: Fastest-growing eCommerce company with 354.4 million monthly visitors
Focus: Team purchases, social commerce, and agricultural produce
Pinduoduo has revolutionized online shopping with its unique features like team purchases and social commerce programs. This platform operates on a Consumer-to-Manufacturer (C2M) model, allowing businesses to directly influence product offerings based on consumer demand. It’s particularly effective for reaching price-sensitive consumers and promoting agricultural products, making it a valuable channel for sellers looking to tap into this market.
Market Share: Third-largest online store in China with US$13.8 billion in sales in 2023
Focus: High-quality branded products
Tmall is distinguished by its commitment to quality and authenticity, enforcing strict measures against counterfeit goods. While the platform has higher entry requirements—such as deposits and annual fees—it offers an ideal environment for established brands aiming to connect with discerning Chinese consumers. Selling on Tmall allows businesses to showcase their high-quality offerings effectively.
Market Share: Second-largest online store in China with US$15.5 billion in revenue in 2023
Focus: Flash sales, discounted branded goods
Vip.com operates on a model centered around deep discounts and limited-time offers, appealing particularly to budget-conscious shoppers. The platform’s investments in artificial intelligence enhance personalized shopping experiences for users. For brands looking to clear inventory or reach price-sensitive consumers, Vip.com provides an excellent avenue through its flash sale strategy and focus on fashion and beauty products.
The best preparation for doing business in any country is visiting it. This way you can experience the culture, check the shops and build your network.
With Trip.com you can compare flights and also book your hotel.
Hotellook compares different hotel sites so you always have the best rate.
Localrent connects you to national rental car providers per country.
