Writing a pitch deck for global growth investment funding
If you plan to expand you company abroad, you will also have to take into account the investments that go along with it. A new market entry may easily costs you 100,000 USD in investments, let alone the working capital. How to determine how much money you need? And what are ways to finance your market entry?
Below you will find the outline of three other articles:
Convince your investors to fund your market entry
Any investment plan has better chances for funding if it is detailed and realistic. Typically a pitch for a new market should include the following:
- Why the choice for this specific market? What research has been done?
- What is the market size and how strong is the competition? What revenue growth path do we expect?
- What is our market entry or distribution strategy? What will be related costs and how did we get to these estimates?
- How fast will the investment pay off and what are the risks? What milestone approach do we have to mitigate these?
This can be just these four slides as part of a longer pitch deck, or if you ask for funding just for international expansion, it could be more.
Use our expertise in writing your pitch
No one better than international marketing and partnership specialist Alfred Griffioen can help you write your pitch for market entry and international growth.
A good pitch needs local market research
If you don’t know what sets various countries apart, all market entry approaches will look the same. And this is not so credible.
Of course there are general variables like population, buying power and ageing that help to estimate the market size. But often the local needs are different and always the competition is different.
Also counties like the USA and China can not be seen as one big market. The states and provinces differ and although everyone speaks the same language, you need to have a few approaches for different situations.
Therefore, look at your possible markets and sub-markets, categorize them and then budget for the various approaches that you may need.
How much effort does it take to make a good market entry business case?
Drafting a business case may seem a lot of work, but most of it you have to do anyway in the process of market entry. And it gives you more focus in the execution.
First start with a quick estimate of the market size and look at the competition. See what they do on marketing and you can already make a first estimate of your costs. For the initial investments I have standard budgets that are easy to adapt.
The graphs you can make as nice as you want, but you only need them once you see a reasonable payback time.
Read more of our articles
Frequently asked questions
A global growth agency helps in assessing the right markets to penetrate for a company, does a competitor analysis and helps with designing a market entry strategy, including investments and returns.
For investors that aim for international growth, it is important that the product of a company has proven to be successful not only in the home market, and that there is a sound plan to penetrate other markets.
