If you have a software product, a service that can be delivered from abroad or a physical product that people don’t mind waiting for, you can do business internationally directly from your own country.
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As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
Customers who see prices and can pay in their local currency are three times more likely to deal with you. So it makes sense to offer this option.
Credit card payments typically work best up to an amount equivalent to 500 USD or EUR. If the invoicing amount is higher, there often is a different internal procedure required.
The French e-commerce market is one of the largest in Europe, with significant growth driven by increasing internet penetration and a shift towards online shopping. Here are some key details about the French e-commerce landscape:
Market Share: Leading player in the French e-commerce market
Monthly Visits: Approximately 30 million
Amazon France dominates the e-commerce scene with a vast selection of products across various categories, including electronics, fashion, and groceries. Its Prime membership offers fast delivery and exclusive deals, making it a popular choice among consumers.
Market Share: One of the largest e-commerce platforms in France
Monthly Visits: Around 14 million
Cdiscount is known for its competitive pricing and wide range of products, including electronics, home goods, and fashion. The platform frequently runs promotions and flash sales, appealing to budget-conscious shoppers.
Market Share: Major player in electronics and cultural products
Monthly Visits: Approximately 10 million
Fnac specializes in electronics, books, music, and cultural products. It combines an online presence with physical stores, allowing customers to pick up online orders in-store. Fnac’s loyalty program enhances customer retention.
Market Share: Leading flash sales platform
Monthly Visits: About 8 million
Veepee focuses on flash sales for fashion, home goods, and lifestyle products. It offers limited-time discounts on branded items, attracting consumers looking for exclusive deals.
Market Share: Popular for fashion and home decor
Monthly Visits: Approximately 6 million
La Redoute is known for its stylish clothing and home decor items. The platform emphasizes quality and design, catering to consumers seeking fashionable options for their homes and wardrobes.
First of all you may have to pay import duties or settle VAT. There are certain thresholds for both of these charges, e.g. while importing in the EU you don’t have to pay import duties on any shipment worth less than € 150.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.