From 1 to 3 Februari 2017, Exporteers organised matchmaking in Iran for a group of 64 Indian companies, brought together by EEPC India. Before and during this event, over 400 Iranian companies were approached and over 100 were matched with these Indian companies, resulting in 238 one-to-one meetings. A number of these meetings resulted in direct agreements.
What Alliance experts did in order to achieve this result, was the following:
Each Indian company profile was studied
We searched for similar Iranian companies
In total 32 related associations and unions were contacted
This resulted in a matchmaking database
We sent the info of the relevant Indian companies to the Iranian companies
We filtered out those Iranian companies who were not interested, the selected Iranian companies registered for the B2B meetings
All Iranian companies were informed of date and time for their individual B2B meetings
Alliance experts provide assistance and follow up services
Industry sectors involved
The Iranian companies came from the sectors as mentioned below:
Lessons learned
What are the recommendations from this event for other matchmakings?
Timing: The process of B2B meetings should be begin at least 2 months before the actual date of the meetings
Location: Participants in this case had problems with finding the venue, this can severely disturb the meeting schedule
Advertisement: the more widespread advertisement is being done for the event, the better the choice of companies.
Match-making: We noticed that we needed more accurate information about the Indian companies than initially provided in order to target similar Iranian companies.
