Find sales agents or sales representatives in New Zealand

For a lot of products working with a local sales agent or with a dedicated sales representative can be a good solution.

Especially if you have a customized product or service, or you want to work with a number of resellers in the country, an agent can be the one connecting these parties to your organization abroad.

Agents can be individuals, but I often recommend to work with established companies who already have a good network and where you are not dependent on just one person.

Set up your sales force in New Zealand

New Zealand, located in the southwestern Pacific Ocean, is known for its stunning natural landscapes, Maori culture, and outdoor lifestyle. Its population in 2023 stands at about 5 million.

With a GDP per capita around $41,000 USD in 2023, New Zealand’s economy is based on agriculture, tourism, and film production, with dairy products being a significant export. The country is also known for its wine industry.

New Zealand’s imports include cars, refined petroleum, machinery, and electronics, essential for its economic and technological development.

Major cities include Auckland, the largest and most diverse city; Wellington, the capital known for its arts scene; Christchurch, a city rebuilding with innovation after earthquakes; and Queenstown, famous for adventure tourism

Agent, local office or distance selling?

An agent sells in your name for a commission and has limited room to negotiate. A local office gives you full control, but costs staff and facilities. Distance selling works when your product can be delivered and serviced from abroad.

Be careful with agent contracts. In many countries agents are well protected by law, and ending the relationship can mean compensating the income you take away. Agree territory, targets, commission and termination before you start.

Do you need help in New Zealand?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding a sales agent in New Zealand in three steps

Step 1

Describe the role

Decide what the agent does: generate leads only, or close deals and handle after-sales too. Set the territory, the type of customer and the commission.

Step 2

Find and screen

Prefer an established agency over a single individual. Check which brands they carry, whether those compete with you, and ask two of their clients for a reference.

Step 3

Contract and manage

Put targets, reporting, commission and termination in writing, and plan regular contact. An agent who hears nothing from you sells nothing for you.