Find sales agents or sales representatives in Romania

For a lot of products working with a local sales agent or with a dedicated sales representative can be a good solution.

Especially if you have a customized product or service, or you want to work with a number of resellers in the country, an agent can be the one connecting these parties to your organization abroad.

Agents can be individuals, but I often recommend to work with established companies who already have a good network and where you are not dependent on just one person.

Set up your sales force in Romania

Romania is the second-largest Eastern-European market, and can be a nice starting point if you want to try out your product quality in Europe.

As of 2024, Romania’s population is estimated at about 19.62 million. The country has been experiencing a decline in population, characterized by negative growth rates in recent years.

Romania’s economy is diverse, with sectors like technology, agriculture, and manufacturing playing significant roles. It’s one of the countries in Eastern Europe that has shown significant development in various economic sectors since the late 20th century.

Bucharest, the capital, is the largest city, followed by other major urban centers such as Cluj-Napoca, Timisoara, and Iasi. The country exhibits an urbanization trend, with a significant proportion of the population residing in urban areas.

Agent, local office or distance selling?

An agent sells in your name for a commission and has limited room to negotiate. A local office gives you full control, but costs staff and facilities. Distance selling works when your product can be delivered and serviced from abroad.

Be careful with agent contracts. In many countries agents are well protected by law, and ending the relationship can mean compensating the income you take away. Agree territory, targets, commission and termination before you start.

Do you need help in Romania?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding a sales agent in Romania in three steps

Step 1

Describe the role

Decide what the agent does: generate leads only, or close deals and handle after-sales too. Set the territory, the type of customer and the commission.

Step 2

Find and screen

Prefer an established agency over a single individual. Check which brands they carry, whether those compete with you, and ask two of their clients for a reference.

Step 3

Contract and manage

Put targets, reporting, commission and termination in writing, and plan regular contact. An agent who hears nothing from you sells nothing for you.