For a lot of products working with a local sales agent or with a dedicated sales representative can be a good solution.
Especially if you have a customized product or service, or you want to work with a number of resellers in the country, an agent can be the one connecting these parties to your organization abroad.
Agents can be individuals, but I often recommend to work with established companies who already have a good network and where you are not dependent on just one person.
With an estimated population of around 10.7 million people as of 2023, Greece presents a diverse cultural landscape influenced by its ancient heritage and modern European trends.
The country’s economy, with an absolute GDP per capita of approximately $20,000 USD as of 2023, is characterized by its service sector, which dominates the economy, contributing significantly to its GDP. Tourism is a major economic driver, with millions of visitors drawn annually to Greece’s historic sites, sunny islands, and vibrant culture. Additionally, shipping plays a pivotal role in the Greek economy, with the nation boasting one of the largest merchant fleets in the world.
Agriculture also contributes to the economy, with products like olive oil, wine, and various fruits forming significant exports. The industrial sector, though smaller, focuses on food and tobacco processing, textiles, chemicals, and metal products.
The capital city, Athens, is the largest and most influential, known for landmarks like the Acropolis and Parthenon. Other main cities include Thessaloniki, a cultural and educational hub; Patras, known for its port and carnival; Heraklion, a gateway to Crete’s ancient ruins; and Piraeus, the primary maritime hub of the country.
The best preparation for doing business in any country is visiting it. This way you can experience the culture, check the shops and build your network.
With Trip.com you can compare flights and also book your hotel.
Hotellook compares different hotel sites so you always have the best rate.
Localrent connects you to national rental car providers per country.
If you don’t want to work with agents, you can always set up a local office yourself or try to sell your product from abroad. This all depends on the product or service and the ease to reach the right buyers. Be careful with the contracts that you close with agents. In many countries their status is well protected and you can’t take their recurring income easily away from them.
I always put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
When you approach potential sales channels with your standard documentation, chances are high that they are holding of. If you make it crystal clear what are the benefits for them, like in the example presentation, you will get a much higher response rate.
Please note that it helps to put concrete data in your presentation. You may think it is sensitive, but just know the secret is in how you achieve the rotation or the low returns level, not in the data itself. So share it here, in order to get the right attention.
