Find sales agents or sales representatives in the Middle East

For a lot of products working with a local sales agent or with a dedicated sales representative can be a good solution.

Especially if you have a customized product or service, or you want to work with a number of resellers in the country, an agent can be the one connecting these parties to your organization abroad.

Agents can be individuals, but I often recommend to work with established companies who already have a good network and where you are not dependent on just one person.

Set up your sales force in the Middle East

The Middle East’s population in 2024 is estimated to be approximately almost 500 million, with a growth rate between 1 and 2% per year. This region, extending from Western Asia into Egypt, comprises 17 countries and is known for its religious diversity, including the origins of Christianity, Judaism, and Islam.

The most important economies in the Middle East include Saudi Arabia, which relies heavily on oil exports, and the United Arab Emirates, known for its robust trade and finance sectors. Iran and Iraq also have significant oil reserves impacting their economic status. Turkey’s diverse economy spans textiles, agriculture, and industry, while Israel is known for its technology and innovation. Egypt’s economy is diverse, with agriculture, media, petroleum imports, and tourism playing key roles. These economies vary widely, from oil-dependent to more diversified economic structures.

Western companies have several business opportunities in the Middle East, including renewable energy projects, especially solar and wind power, due to the region’s climate. The technology sector, including fintech, e-commerce, and cybersecurity, offers growth potential driven by digital transformation. Infrastructure and construction, fueled by urbanization and mega projects, provide substantial investment avenues.

Additionally, healthcare and pharmaceuticals are expanding, with increasing demand for medical services and products. The tourism and hospitality industry also presents opportunities, leveraging the region’s rich cultural heritage and government initiatives to boost tourism.

Agent, local office or distance selling?

An agent sells in your name for a commission and has limited room to negotiate. A local office gives you full control, but costs staff and facilities. Distance selling works when your product can be delivered and serviced from abroad.

Be careful with agent contracts. In many countries agents are well protected by law, and ending the relationship can mean compensating the income you take away. Agree territory, targets, commission and termination before you start.

Do you need help in the Middle East?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding a sales agent in the Middle East in three steps

Step 1

Describe the role

Decide what the agent does: generate leads only, or close deals and handle after-sales too. Set the territory, the type of customer and the commission.

Step 2

Find and screen

Prefer an established agency over a single individual. Check which brands they carry, whether those compete with you, and ask two of their clients for a reference.

Step 3

Contract and manage

Put targets, reporting, commission and termination in writing, and plan regular contact. An agent who hears nothing from you sells nothing for you.