India is the most populous country in the world, with about 1.46 billion inhabitants in 2025. It passed China in 2023 and, unlike most large economies, its population is still growing and young: the median age is around 29. That is the single most important fact for any consumer brand looking at India. GDP per…

China has just over 1.4 billion inhabitants, but the population has been shrinking since 2022: in 2025 there were 7.92 million births against 11.31 million deaths. That slowly changes what the consumer market looks like. Fewer young families, more spending on health, services, travel and premium products, and a middle class that has become more…

South Korea has a population of about 52 million as of 2023. Known for its economic miracle, technological advancements, and vibrant culture, South Korea is a significant global player. With a GDP per capita of approximately $31,000 USD in 2023, South Korea’s economy is heavily driven by exports. Major industries include electronics (like smartphones and…

Japan is known for its unique blend of traditional and modern culture. As of 2023, Japan has a population of about 125 million. It is notable for its technological advancements, rich cultural heritage, and influential economy. Japan’s economy, with a GDP per capita of around $40,000 USD in 2023, is one of the most advanced…

Taiwan, officially known as the Republic of China, is an island off the southeastern coast of China. As of 2023, it has a population of around 24 million. Taiwan is known for its robust economy, vibrant democracy, and rich cultural heritage. Taiwan’s economy, with a GDP per capita of about $25,000 USD in 2023, is…

Thailand has a population of about 70 million people. It’s a popular tourist destination, famous for its beaches, temples, and cuisine. The Thai economy, with a GDP per capita of approximately $6,000 USD in 2023, is diverse, encompassing agriculture, manufacturing, and tourism. Agriculture is significant, with rice, rubber, and seafood being major exports. Manufacturing, especially…

Vietnam, in Southeast Asia has a population at around 100 million. Vietnam has experienced rapid economic growth in recent decades, becoming an emerging market in the region. With a GDP per capita of about $3,500 USD in 2023, Vietnam’s economy is driven by agriculture, manufacturing, and services. Rice is a key agricultural product, and Vietnam…

Malaysia has a population of about 34 million in 2025. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures. Malaysia’s economy, with a GDP per capita around $13,900 USD in 2025, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and…

Singapore, a city-state in Southeast Asia, is a global financial hub with a multicultural population of about 5.7 million as of 2023. It is renowned for its economic prowess, strict laws, and efficient urban planning. With a high GDP per capita of approximately $65,000 USD in 2023, Singapore’s economy is driven by finance, trading, and…

Indonesia is the world’s fourth most populous country, with a population exceeding 270 million in 2023. It is therefore also one of the largest growing consumer markets. With a GDP per capita of around $4,200 USD in 2023, Indonesia’s economy is diverse, with key sectors including agriculture, mining, manufacturing, and tourism. Palm oil, coffee, and…

Australia is a major global player in various sectors and has a population of about 26 million. Australia’s economy, with a GDP per capita of approximately $55,000 USD in 2023, is driven by mining (coal, iron ore, gold), agriculture, and a robust service sector. It is also a significant exporter of natural resources. The country’s…

New Zealand, located in the southwestern Pacific Ocean, is known for its stunning natural landscapes, Maori culture, and outdoor lifestyle. Its population in 2023 stands at about 5 million. With a GDP per capita around $41,000 USD in 2023, New Zealand’s economy is based on agriculture, tourism, and film production, with dairy products being a…