Identifying the top retail chains in Taiwan where you can sell your products is relatively easy. Approaching and convincing them is a much bigger challenge.
It may be a better strategy to find a distributor first who can help you to get your products in smaller chains or individual stores, and then help you to get to the big names. Or to start online.
In this article you will find more information on the retail market and guidance on how to convince retailers and distributors to work with you.
Taiwan, officially known as the Republic of China, is an island off the southeastern coast of China. As of 2023, it has a population of around 24 million. Taiwan is known for its robust economy, vibrant democracy, and rich cultural heritage.
Taiwan’s economy, with a GDP per capita of about $25,000 USD in 2023, is driven by its strong industrial and technology sectors. It is a global leader in semiconductor manufacturing and information technology. Other key industries include electronics, machinery, and petrochemicals.
The main imports of Taiwan include crude oil, natural gas, coal, and raw materials for its technology and manufacturing sectors.
Major cities include Taipei, the capital and a hub for business and culture; Kaohsiung, a major port and industrial city; Taichung, known for its manufacturing industry; and Tainan, famous for its historical sites and traditional culture.
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If you have a consumer product that you can’t sell directly from your home country to your end customer, you need at least one step in between. This can be a distributor (who also acts as wholesaler or importer), a big retailer directly, or it can be a large web shop. Let’s look at the pro’s and con’s of each option.
You should put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
When you approach potential sales channels with your standard documentation, chances are high that they are holding of. If you make it crystal clear what are the benefits for them, like in the example presentation, you will get a much higher response rate.
Please note that it helps to put concrete data in your presentation. You may think it is sensitive, but just know the secret is in how you achieve the rotation or the low returns level, not in the data itself. So share it here, in order to get the right attention.
Distributors are risk averse, they know the portfolio they have and tend to be happy with it. They can’t just add a product or service to their range, since it will cannibalize on others: