Key in your market entry strategy is some market research. Of course there are reports on market size and market growth, but often these are general. Specific knowledge on how your product is perceived and what your competitions is, is harder to get but more valuable.
Romania is the second-largest Eastern-European market, and can be a nice starting point if you want to try out your product quality in Europe.
As of 2024, Romania’s population is estimated at about 19.62 million. The country has been experiencing a decline in population, characterized by negative growth rates in recent years.
Romania’s economy is diverse, with sectors like technology, agriculture, and manufacturing playing significant roles. It’s one of the countries in Eastern Europe that has shown significant development in various economic sectors since the late 20th century.
Bucharest, the capital, is the largest city, followed by other major urban centers such as Cluj-Napoca, Timisoara, and Iasi. The country exhibits an urbanization trend, with a significant proportion of the population residing in urban areas.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
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If you have a consumer product that you can’t sell directly from your home country to your end customer, you need at least one step in between. This can be a distributor (who also acts as wholesaler or importer), a big retailer directly, or it can be a large web shop. Let’s look at the pro’s and con’s of each option.
For a B2B product that is not a commodity or for customized solutions the story is different. Here sales needs to be done in alignment with the department that actually delivers the service or that determines the price case by case. Also then you have three different options.
As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.