Find clients and sell your products in Romania

Finding clients abroad is always a challenge, and business development in Romania is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.

A lot of companies that want to enter the market in Romania do this with their general sales pitch. However, if you don’t know the local regulations, pricing levels and your competition’s product, sales meetings may be difficult to conclude successfully.

How to sell your product or service in Romania?

Romania is the second-largest Eastern-European market, and can be a nice starting point if you want to try out your product quality in Europe.

As of 2024, Romania’s population is estimated at about 19.62 million. The country has been experiencing a decline in population, characterized by negative growth rates in recent years.

Romania’s economy is diverse, with sectors like technology, agriculture, and manufacturing playing significant roles. It’s one of the countries in Eastern Europe that has shown significant development in various economic sectors since the late 20th century.

Bucharest, the capital, is the largest city, followed by other major urban centers such as Cluj-Napoca, Timisoara, and Iasi. The country exhibits an urbanization trend, with a significant proportion of the population residing in urban areas.

Who actually decides?

Business development abroad fails more often on the wrong contact than on the wrong product. Decide first whether you sell to end users, to a procurement department or through a partner: each asks for a different pitch and a different price level.

Expect to adapt three things per market. The language of your materials, your proof — local references count for more than global ones — and your price positioning against the local alternatives.

Do you need help in Romania?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding your first clients in Romania in three steps

Step 1

Define the target group

Describe the companies or consumers you want to reach, the budget they have and the problem you solve for them. Skip this and every later step costs more time.

Step 2

Build a list and approach

Collect 50 to 100 relevant companies, find the person who decides, and reach out in the local language by email, LinkedIn or telephone.

Step 3

Follow up and localise

Track what you hear back and sharpen the pitch on it. Add local proof: translated pages, references from the region and a local number or partner.

Find clients and sell your products in Romania