For a lot of products working with a local sales agent or with a dedicated sales representative can be a good solution.
Especially if you have a customized product or service, or you want to work with a number of resellers in the country, an agent can be the one connecting these parties to your organization abroad.
Agents can be individuals, but I often recommend to work with established companies who already have a good network and where you are not dependent on just one person.
Our local consultant will help you find the agents or representatives or for limited target groups we can be your agent!
Singapore, a city-state in Southeast Asia, is a global financial hub with a multicultural population of about 5.7 million as of 2023. It is renowned for its economic prowess, strict laws, and efficient urban planning.
With a high GDP per capita of approximately $65,000 USD in 2023, Singapore’s economy is driven by finance, trading, and manufacturing, especially in electronics and biomedical sciences. The port of Singapore is one of the busiest in the world.
English is one of the official languages in Singapore, the others being Chinese, Malay, and Tamil. Singapore is a highly organised and structured country. Punctuality, accuracy, and efficiency are of most value in all business dealings.
Business culture is similar to the western business style. Decisions are taken at the top level and then disseminated down the chain of command. Singapore is a performance based society. Deals are sealed mostly based on perceived performance and value that you bring to the table.
The best preparation for doing business in any country is visiting it. This way you can experience the culture, check the shops and build your network.
With Trip.com you can compare flights and also book your hotel.
Hotellook compares different hotel sites so you always have the best rate.
Localrent connects you to national rental car providers per country.
If you don’t want to work with agents, you can always set up a local office yourself or try to sell your product from abroad. This all depends on the product or service and the ease to reach the right buyers. Be careful with the contracts that you close with agents. In many countries their status is well protected and you can’t take their recurring income easily away from them.
I always put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
When you approach potential sales channels with your standard documentation, chances are high that they are holding of. If you make it crystal clear what are the benefits for them, like in the example presentation, you will get a much higher response rate.
Please note that it helps to put concrete data in your presentation. You may think it is sensitive, but just know the secret is in how you achieve the rotation or the low returns level, not in the data itself. So share it here, in order to get the right attention.
