Key in your market entry strategy is some market research. Of course there are reports on market size and market growth, but often these are general. Specific knowledge on how your product is perceived and what your competitions is, is harder to get but more valuable.
With about 10.7 million people Sweden is not a very big economy in Europe, but the population is affluent and open to products from abroad. English is spoken widely as a second language.
Sweden is known for its high standard of living and well-developed welfare state. It has a diverse and competitive economy, heavily reliant on foreign trade. Major industries include telecommunications, automotive, and pharmaceuticals.
The majority of the population lives in urban areas, with Stockholm being the largest and capital city. Other notable cities include Gothenburg, Malmö, and Uppsala.
Sweden has a rich cultural heritage with a strong emphasis on equality and environmental sustainability. It’s known for its contributions to music, design, and literature. The country also has a significant immigrant population, contributing to its cultural diversity.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.
If you have a consumer product that you can’t sell directly from your home country to your end customer, you need at least one step in between. This can be a distributor (who also acts as wholesaler or importer), a big retailer directly, or it can be a large web shop. Let’s look at the pro’s and con’s of each option.
For a B2B product that is not a commodity or for customized solutions the story is different. Here sales needs to be done in alignment with the department that actually delivers the service or that determines the price case by case. Also then you have three different options.
As counts for any country: you first have to define the target group that you want to sell to. If these are businesses, then you can reach out directly through emails and targeted advertisements, e.g. on LinkedIn. If this arouses interest and gives a sufficient response rate, then you may have found an easy way to get the market’s attention.
If your target group is more diffuse, or is a consumer group, then you have to rely more on advertising such as on Facebook or Instagram.