Export plans that convince banks & investors

Investors and banks demand clear evidence before funding international expansion. Only a solid export plan provides the confidence to get capital.

Exporteers supports you by creating country-specific business cases with local researchers in 30+ markets. We check the demand and the competition, and translate estimated revenue en investments in ROI and payback times. This reduces your risks and increase chances for financing.

Our promise: an expansion strategy, documented to get funding

You know how to sell your product in your home market, but can you also sell in globally? How to present a solid export plan to your your bank and investors and get the necessary capital? We help you with four clear steps to prepare your funding round.

First consultation

€ 150 for up to 90 minutes

We check your initial country selection or help you with it
We review your value proposition and how it is documented
We ask additional questions that a bank or investor would have
We discuss what information you have available and how to answer these questions
We propose next steps

Local market research

€ 3.000 to € 5.000 per country

For every country where you want to be active:

We involve our local team to provide you with fresh market insights
We review demand and competition
We advise on the best distribution strategy
We give examples of potential partners to work with
We estimate market entry costs.

Full business case

€ 3.000 per country

For every country where market entry seems feasible:

We make turnover growth projections, based on both research and your data.
We estimate distributor margins and marketing costs
We specify market entry costs
We calculate investments and working capital needs
We calculate pay-back times and ROI

Presentation

€ 3.000 per target group

We either fill out your bank’s formats, or draft a presentation for your investors.

This includes:

A clear storyline
Your unique selling points
A step-by-step market entry & export plan
All financials in professional graphs & tables
A convincing conclusion and call-to-action

Please note that these steps are in a logical sequence. If you have done your homework already, and this is well documented so we can use it, we can skip or reduce steps, and discount accordingly. This will become clear in the first consultation, in case you send these documents in advance.

Expansion strategy and country selection

The way you sell your product or service in your home market is can mostly not be copied straight away to other countries. If you want to grow fast, you can’t have your own people everywhere and you may start to work with distributors, agents, franchisees or export management companies.

Where it comes to country selection, we mostly advice to start in the countries where the demand your offering is growing strongly. For a basic product this may be in lesser developed countries than for a high quality product or exclusive service.

Demand for certain products related to buying power

investments and revenues for each new market

Any investment plan has better chances for funding if it is detailed and realistic. Typically a pitch for a new market should include the following:

Why the choice for this specific market? What research has been done?
What is the market size and how strong is the competition? What revenue growth path do we expect?
What is our market entry or distribution strategy? What will be related costs and how did we get to these estimates?
How fast will the investment pay off and what are the risks? What milestone approach do we have to mitigate these?

This can be just these four slides as part of a longer pitch deck, or if you ask for funding just for international expansion, it could be more.

Example: Costs and additional margin for a market

A solid pitch and presentation support

For any investor, you need to explain your expansion strategy and why you have chosen for specific markets to enter. In a pitch this may be at a high level, but in later discussion more detail is needed.

It is also important to show how revenue from one country can be used for investments in another country and how learnings can be taken to next countries. Also working with milestones can reduce risks for your investors.

Please see our example pitch on this page, but eventually we draft it the way you want or we provide the underlying materials.

In the presentations or discussions with investors we can be your backup, answering detailed questions as if we were part of your team.

Ready within 2 months, for a fraction of your market entry costs

We can have your pitch deck ready within 2 months:

mostly we can schedule the first consultation within a week.
we need 3 weeks for the local market research.
2 weeks for financial modelling.
1 week for bringing it all together in your pitch deck.

For your budgeting, think of 10.000 euro as a base fee, plus 5.000 to 9.000 euro per additional country that you consider in your plan.

Use our expertise in writing your pitch

No one better than international marketing and partnership specialist Alfred Griffioen can help you write your pitch for market entry and international growth.