Find importers and wholesalers in Morocco

If you want to sell your product in a country, you mostly need a wholesaler that can also act as your importer.

It strongly depends on your expectations of such an importer how easy you can find him.

If you just want to outsource the formalities and some logistics, you will easily find a party. If you look for an importer that will also find retailers or direct customers for your product, this may be more difficult.

Importers and wholesalers in Morocco

Morocco has a population of about 37 million people and a GDP per capita of approximately $3,500 USD in 2023. It is one of the more developed economies in Africa and a gateway between Europe, Africa and the Middle East.

The main economic drivers are agriculture, phosphate mining, tourism and a fast-growing manufacturing sector, with automotive and aerospace production attracting substantial foreign investment.

Morocco’s main imports include fuels, machinery and equipment, vehicle parts, wheat and other foodstuffs, and textiles. Trade agreements with the European Union and other partners make Morocco an interesting base for further distribution in the region.

Key cities include Casablanca, the economic capital and main port; Rabat, the political capital; Tangier, with the large Tanger Med port on the Strait of Gibraltar; and Marrakech, an important tourism centre.

What an importer really does

An importer or wholesaler can take over customs clearance, storage, product checks, repacking and returns handling. Often it also acts as importer of record: the party legally responsible for the goods in the country.

Decide what you expect. A party that only handles the formalities and the logistics is easy to find. One that also actively sells your product to retailers or end customers is much harder, and will ask for margin, exclusivity or marketing support in return.

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Finding an importer in Morocco in three steps

Step 1

Decide what you need

Formalities and logistics only, or active selling as well? Your answer decides which parties fit and how much margin you have to give away.

Step 2

Shortlist and check

Look for parties that already import comparable products. Check their licences, their storage, their customer base and whether they can act as importer of record.

Step 3

Agree the terms

Settle pricing, stock levels, who owns the goods, who pays duties and VAT, and how complaints and returns are handled before the first shipment leaves.