Find importers and wholesalers in Sweden

If you want to sell your product in a country, you mostly need a wholesaler that can also act as your importer.

It strongly depends on your expectations of such an importer how easy you can find him.

If you just want to outsource the formalities and some logistics, you will easily find a party. If you look for an importer that will also find retailers or direct customers for your product, this may be more difficult.

Importers and wholesalers in Sweden

Sweden has a population of about 10.5 million people and a GDP per capita of approximately $55,000 USD in 2023. It is the largest economy of the Nordic countries.

The Swedish economy is known for engineering, automotive, telecom, pharmaceuticals, and forestry and paper products. Consumers have strong purchasing power and pay close attention to sustainability and product quality.

Sweden’s main imports include vehicles and parts, machinery, electronics, oil products and food. Many importers and wholesalers serve the whole Nordic region, so a partner in Sweden can also give access to Norway, Denmark and Finland.

Key cities include Stockholm, the capital and business centre; Gothenburg, home to the largest port in the Nordic countries; and Malmö, connected to Copenhagen by the Øresund Bridge.

What an importer really does

An importer or wholesaler can take over customs clearance, storage, product checks, repacking and returns handling. Often it also acts as importer of record: the party legally responsible for the goods in the country.

Decide what you expect. A party that only handles the formalities and the logistics is easy to find. One that also actively sells your product to retailers or end customers is much harder, and will ask for margin, exclusivity or marketing support in return.

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Finding an importer in Sweden in three steps

Step 1

Decide what you need

Formalities and logistics only, or active selling as well? Your answer decides which parties fit and how much margin you have to give away.

Step 2

Shortlist and check

Look for parties that already import comparable products. Check their licences, their storage, their customer base and whether they can act as importer of record.

Step 3

Agree the terms

Settle pricing, stock levels, who owns the goods, who pays duties and VAT, and how complaints and returns are handled before the first shipment leaves.