Find importers and wholesalers in Singapore

If you want to sell your product in a country, you mostly need a wholesaler that can also act as your importer.

It strongly depends on your expectations of such an importer how easy you can find him.

If you just want to outsource the formalities and some logistics, you will easily find a party. If you look for an importer that will also find retailers or direct customers for your product, this may be more difficult.

Importers and wholesalers in Singapore

Singapore is a city-state with a population of about 6 million people and one of the highest GDP per capita levels in the world, approximately $85,000 USD in 2023.

The economy is built on international trade, logistics, finance, electronics manufacturing and petrochemicals. Its port is one of the busiest in the world and many companies use Singapore as their regional headquarters for Southeast Asia.

Singapore’s main imports include electronic components, petroleum products, machinery and food, as the country produces very little food itself. A large share of imported goods is re-exported, so importers here often supply neighbouring markets such as Malaysia and Indonesia as well.

Because Singapore is a single city, distribution within the country is straightforward. The Jurong industrial area and the port and airport logistics zones are the main locations for importers, wholesalers and distribution centres.

What an importer really does

An importer or wholesaler can take over customs clearance, storage, product checks, repacking and returns handling. Often it also acts as importer of record: the party legally responsible for the goods in the country.

Decide what you expect. A party that only handles the formalities and the logistics is easy to find. One that also actively sells your product to retailers or end customers is much harder, and will ask for margin, exclusivity or marketing support in return.

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Finding an importer in Singapore in three steps

Step 1

Decide what you need

Formalities and logistics only, or active selling as well? Your answer decides which parties fit and how much margin you have to give away.

Step 2

Shortlist and check

Look for parties that already import comparable products. Check their licences, their storage, their customer base and whether they can act as importer of record.

Step 3

Agree the terms

Settle pricing, stock levels, who owns the goods, who pays duties and VAT, and how complaints and returns are handled before the first shipment leaves.