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Our local consultant can advise you on the best way to identify and approach potential clients with a customized proposal. He can act as your local respresentative.
Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.
Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.
The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.
Malaysians are extremely polite and courteous in their dealings. They aim to create and maintain a sense of harmony among their business circles. Though they are not known to drive a hard bargain, Malaysian businessmen are experienced and intelligent. Price is an important point of negotiation and most Malaysians can spend time on this aspect before they arrive on the agreed amount.
It’s important to establish a personal bond before proceeding with any business with Malaysian counterparts. Favoured ice breaker topics include family, soccer, your impressions about their country and, of course information about yourself, your business and future plans.
Given a rich history of trade since the ancient times, Malaysians can be astute business people. The following guidelines can help clinch deals in Malaysia:
With the tooling of our partner Instantly.ai you can define your target group, whether it’s 50 or 50.000 people. Send them a sequence of emails, directly in their inbox, for typically under 10 dollarcents per persoon.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
WPML is a Wordpress plugin that helps you set up different translations of your web pages. This can be with automated translations, but you can also choose to have manual or adjusted translations or even specific content on the language pages.
First of all you may have to pay import duties or settle VAT. This can be complex if you don’t have your own legal entity in the country.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Getting your products imported and delivered in a specific country can be a challenge. I have good experience with Tecex, who can act as your importer of record and even physical distributor. If you leave your details, they will contact you.
First determine who can be the end-users for your product or service. From who do they purchase now? Interview a number of key players in the value chain how they perceive your offering and ask them who is your competition. Only then you can position your product or service and effectively approach potential buyers.
Yes, we can certainly do that, because we have experienced business developers in the country. Of course it is important that your product is good, well documented and you have discovered the best sales processes already in your home country.
