Find clients and sell your products in Poland

Finding clients abroad is always a challenge, and business development in Poland is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.

A lot of companies that want to enter the market in Poland do this with their general sales pitch. However, if you don't know the local regulations, pricing levels and your competition's product, sales meetings may be difficult to conclude successfully.

How to sell your product or service in Poland?

Out of the Easter-European countries, Poland is the biggest and richest, and hence a good market to start in the region.

As of 2024, Poland’s population is estimated to be around 40.22 million, showing a slight decrease compared to the previous year. This decrease is indicative of a broader trend in population change.

Poland has a diverse economy, with significant contributions from various sectors including manufacturing, agriculture, and services. It is one of the larger economies in Central and Eastern Europe and has seen substantial growth since its transition to a market economy in the 1990s.

Warsaw is the largest city, followed by other major cities like Lodz, Krakow, and Wroclaw. The country has a relatively high urban population, with a significant portion of its residents living in cities.

Poland has a rich cultural heritage, including significant contributions to European literature, music, and arts. The majority of the population identifies as Christian, with a small percentage being religiously unaffiliated.

VAlidate the HS-codes you use for shipping

Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.

Tell us what you want to ship and where to and we ask you all relevant questions to get to the most likely code.

Translate your website and check your SEO

Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.

This also counts for Poland and its inhabitants. People prefer reading in their own language and also search most of the time in their own language. Therefore you need to include the relevant keywords in your texts, and these may not be a direct translation.

With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.

Shipping your products

If you sell physical products, you need them to get delivered into Poland. Depending on the country you are in, this may be a challenge.

First of all you may have to pay import duties or settle VAT. This can be complex if you don’t have your own legal entity in the country.

There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.