Our local consultant can advise you on the best way to identify and approach potential clients with a customized proposal. He can act as your local respresentative.
The United States of America has a population of 327 million. In 2022, 83% of the population lived in the cities, and this percentage is slowly rising. The average income per capita is almost 60,000 USD. This is promising to sell your goods, but you’ll have to know where to start.
The United States (the US) has 50 states, five territories, and a federal district. The country is governed by the federal government, having fifty states and a federal district. The US is one of the world’s first constitutional republic countries, with from January 2017 Mr. Donald Trump as the president.
Being one of the largest economies in the world, the US has a significant influence on the global market. With a big consumption market, diverse culture, and a developed economic system, the US is a tempting destination for many international businesses. Diversity is characteristic of the US market.
The Americans have a strong emphasis on individuality. They value individual performance and personal competence. The work environment is open and informal; they welcome ideas and different opinions. However, the casualness of the work environment may appear to be rude and foreign to people from other cultures. Time is very important in the US. It is considered as a tangible asset which needs to be spent carefully. Wasting time will create a negative impression and Americans do not like any negativity in any form.
With the tooling of our partner Instantly.ai you can define your target group, whether it’s 50 or 50.000 people. Send them a sequence of emails, directly in their inbox, for typically under 10 dollarcents per persoon.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
For targeting a country you may need website translations that go beyond Google translate. You can do this with WPML.
WPML is a Wordpress plugin that helps you set up different translations of your web pages. This can be with automated translations, but you can also choose to have manual or adjusted translations or even specific content on the language pages.
First of all you may have to pay import duties or settle VAT. This can be complex if you don’t have your own legal entity in the country.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Getting your products imported and delivered in a specific country can be a challenge. I have good experience with Tecex, who can act as your importer of record and even physical distributor. If you leave your details, they will contact you.
First determine who can be the end-users for your product or service. From who do they purchase now? Interview a number of key players in the value chain how they perceive your offering and ask them who is your competition. Only then you can position your product or service and effectively approach potential buyers.
Yes, we can certainly do that, because we have experienced business developers in the country. Of course it is important that your product is good, well documented and you have discovered the best sales processes already in your home country.
