Find distributors and retail buyers in Jordan

Identifying the top retail chains in Jordan where you can sell your products is relatively easy. Approaching and convincing them is a much bigger challenge.

It may be a better strategy to find a distributor first who can help you to get your products in smaller chains or individual stores, and then help you to get to the big names. Or to start online.

In this article you will find more information on the retail market and guidance on how to convince retailers and distributors to work with you.

The retail market in Jordan

As of 2024, Jordan’s population is estimated to be around 11.38 million, with a growth rate of 1.25%. The country ranks 84th globally in terms of population size and has a population density of approximately 128.24 people per square kilometer, making it the 94th most densely populated country.

Jordan is recognized for its diverse economy with sectors like tourism, services, and manufacturing playing significant roles. Despite challenges, including the hosting of refugees from neighboring countries, Jordan maintains stability and growth potential.

Major urban centers include the capital city Amman, Zarqa, Irbid, and Russeifa. Amman, being the largest city, is one of the oldest continuously inhabited cities in the world and serves as the economic, political, and cultural center of the country.

Jordan’s demographic profile is characterized by a youthful population, with a significant proportion under the age of 15, indicating potential for future economic growth and development challenges. The country has successfully maintained a balance between modernity and tradition, evident in its urban development, educational achievements, and cultural preservation efforts.

Distributor, retailer or web shop?

Most consumer products need at least one party in between. A distributor imports, stores and physically distributes your product, but rarely promotes it to consumers. A large retailer is the fastest route to the mass market, but is risk averse and often asks a listing fee.

A specialised web shop takes smaller volumes, but gives you reviews, pricing feedback and brand awareness within weeks.

Most exporters combine them: start where the barrier is lowest and use the sales data you gather there to convince the bigger names later.

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Finding a distributor in Jordan in three steps

Step 1

Map the channel

List 10 to 15 distributors and retailers that already carry comparable products. Check which regions and store types they serve, and which brands they represent.

Step 2

Build a partner pitch

Your consumer sales deck is not enough. Show margin, rotation, returns and the support they get from you, with concrete figures from your home market.

Step 3

Approach and agree

Contact five to eight of them, propose a trial order or a pilot region, and settle pricing, minimum volumes, exclusivity and marketing support.