Identifying the top retail chains in the Nordics where you can sell your products is relatively easy. Approaching and convincing them is a much bigger challenge.
It may be a better strategy to find a distributor first who can help you to get your products in smaller chains or individual stores, and then help you to get to the big names. Or to start online.
In this article you will find more information on the retail market and guidance on how to convince retailers and distributors to work with you.
The Nordic countries, comprising Denmark, Finland, Iceland, Norway, and Sweden, are known for their high living standards, advanced economies, and well-developed welfare states. These nations feature among the world’s most competitive, innovative, and globalized economies. Business opportunities for foreign companies are abundant, particularly in green energy, technology, healthcare, and sustainable development sectors.
The Nordics are leading in renewable energy projects, digital services, and health tech innovations, providing a conducive environment for investment and collaboration. Their commitment to sustainability, innovation, and social welfare makes them attractive for businesses aiming to invest in stable, forward-thinking markets.
The Nordics boast a variety of prominent retail chains known for their expansive presence across the region. In Sweden, H&M and IKEA are globally recognized brands originating from the country, specializing in fashion and furniture/home goods respectively.
Almost every country or trade block in the world has its own detailing on the international HS-code list. With our report you strongly reduce the risk on misclassifications, delays and higher custom duties than expected.
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If you have a consumer product that you can’t sell directly from your home country to your end customer, you need at least one step in between. This can be a distributor (who also acts as wholesaler or importer), a big retailer directly, or it can be a large web shop. Let’s look at the pro’s and con’s of each option.
You should put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
When you approach potential sales channels with your standard documentation, chances are high that they are holding of. If you make it crystal clear what are the benefits for them, like in the example presentation, you will get a much higher response rate.
Please note that it helps to put concrete data in your presentation. You may think it is sensitive, but just know the secret is in how you achieve the rotation or the low returns level, not in the data itself. So share it here, in order to get the right attention.
Distributors are risk averse, they know the portfolio they have and tend to be happy with it. They can’t just add a product or service to their range, since it will cannibalize on others: