Find clients and sell your products in Poland

Finding clients abroad is always a challenge, and business development in Poland is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.

A lot of companies that want to enter the market in Poland do this with their general sales pitch. However, if you don’t know the local regulations, pricing levels and your competition’s product, sales meetings may be difficult to conclude successfully.

How to sell your product or service in Poland?

Out of the Easter-European countries, Poland is the biggest and richest, and hence a good market to start in the region.

As of 2024, Poland’s population is estimated to be around 40.22 million, showing a slight decrease compared to the previous year. This decrease is indicative of a broader trend in population change.

Poland has a diverse economy, with significant contributions from various sectors including manufacturing, agriculture, and services. It is one of the larger economies in Central and Eastern Europe and has seen substantial growth since its transition to a market economy in the 1990s.

Warsaw is the largest city, followed by other major cities like Lodz, Krakow, and Wroclaw. The country has a relatively high urban population, with a significant portion of its residents living in cities.

Poland has a rich cultural heritage, including significant contributions to European literature, music, and arts. The majority of the population identifies as Christian, with a small percentage being religiously unaffiliated.

Who actually decides?

Business development abroad fails more often on the wrong contact than on the wrong product. Decide first whether you sell to end users, to a procurement department or through a partner: each asks for a different pitch and a different price level.

Expect to adapt three things per market. The language of your materials, your proof — local references count for more than global ones — and your price positioning against the local alternatives.

Do you need help in Poland?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding your first clients in Poland in three steps

Step 1

Define the target group

Describe the companies or consumers you want to reach, the budget they have and the problem you solve for them. Skip this and every later step costs more time.

Step 2

Build a list and approach

Collect 50 to 100 relevant companies, find the person who decides, and reach out in the local language by email, LinkedIn or telephone.

Step 3

Follow up and localise

Track what you hear back and sharpen the pitch on it. Add local proof: translated pages, references from the region and a local number or partner.

Find clients and sell your products in Poland