Find clients and sell your products in Greece

Finding clients abroad is always a challenge, and business development in Greece is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.

A lot of companies that want to enter the market in Greece do this with their general sales pitch. However, if you don’t know the local regulations, pricing levels and your competition’s product, sales meetings may be difficult to conclude successfully.

How to sell your product or service in Greece?

With an estimated population of around 10.7 million people as of 2023, Greece presents a diverse cultural landscape influenced by its ancient heritage and modern European trends.

The country’s economy, with an absolute GDP per capita of approximately $20,000 USD as of 2023, is characterized by its service sector, which dominates the economy, contributing significantly to its GDP. Tourism is a major economic driver, with millions of visitors drawn annually to Greece’s historic sites, sunny islands, and vibrant culture. Additionally, shipping plays a pivotal role in the Greek economy, with the nation boasting one of the largest merchant fleets in the world.

Agriculture also contributes to the economy, with products like olive oil, wine, and various fruits forming significant exports. The industrial sector, though smaller, focuses on food and tobacco processing, textiles, chemicals, and metal products.

The capital city, Athens, is the largest and most influential, known for landmarks like the Acropolis and Parthenon. Other main cities include Thessaloniki, a cultural and educational hub; Patras, known for its port and carnival; Heraklion, a gateway to Crete’s ancient ruins; and Piraeus, the primary maritime hub of the country.

Who actually decides?

Business development abroad fails more often on the wrong contact than on the wrong product. Decide first whether you sell to end users, to a procurement department or through a partner: each asks for a different pitch and a different price level.

Expect to adapt three things per market. The language of your materials, your proof — local references count for more than global ones — and your price positioning against the local alternatives.

Do you need help in Greece?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding your first clients in Greece in three steps

Step 1

Define the target group

Describe the companies or consumers you want to reach, the budget they have and the problem you solve for them. Skip this and every later step costs more time.

Step 2

Build a list and approach

Collect 50 to 100 relevant companies, find the person who decides, and reach out in the local language by email, LinkedIn or telephone.

Step 3

Follow up and localise

Track what you hear back and sharpen the pitch on it. Add local proof: translated pages, references from the region and a local number or partner.

Find clients and sell your products in Greece