Find clients and sell your products in Brazil

Finding clients abroad is always a challenge, and business development in Brazil is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.

A lot of companies that want to enter the market in Brazil do this with their general sales pitch. However, if you don’t know the local regulations, pricing levels and your competition’s product, sales meetings may be difficult to conclude successfully.

How to sell your product or service in Brazil?

Brazil, the largest country in South America, boasts a population of approximately 213 million as of 2023. It is celebrated for its diverse culture, vibrant festivals like the Carnival, and natural landmarks such as the Amazon Rainforest and Iguazu Falls.

With a GDP per capita of around $7,000 USD in 2023, Brazil’s economy is the largest in Latin America. The country is a significant agricultural exporter, leading in products like soybeans, coffee, and beef. Additionally, Brazil has a substantial industrial base, producing automobiles, steel, and petrochemicals. The service sector, including finance, retail, and tourism, is also a major contributor to the economy.

Key cities include São Paulo, the largest city and economic powerhouse; Rio de Janeiro, known for its beaches and Carnival; Brasilia, the capital and a masterpiece of modernist architecture; Belo Horizonte, a major urban center; and Salvador, noted for its Afro-Brazilian culture.

Who actually decides?

Business development abroad fails more often on the wrong contact than on the wrong product. Decide first whether you sell to end users, to a procurement department or through a partner: each asks for a different pitch and a different price level.

Expect to adapt three things per market. The language of your materials, your proof — local references count for more than global ones — and your price positioning against the local alternatives.

Do you need help in Brazil?

Our service providers are local specialists. They know the market, the regulations and the parties that matter, and they can support you with the steps on this page.

Ask a professional

Finding your first clients in Brazil in three steps

Step 1

Define the target group

Describe the companies or consumers you want to reach, the budget they have and the problem you solve for them. Skip this and every later step costs more time.

Step 2

Build a list and approach

Collect 50 to 100 relevant companies, find the person who decides, and reach out in the local language by email, LinkedIn or telephone.

Step 3

Follow up and localise

Track what you hear back and sharpen the pitch on it. Add local proof: translated pages, references from the region and a local number or partner.

Find clients and sell your products in Brazil